MITLESEN-MITTEILEN 3E-IRM

Reference

WELLS

Words, Language & Grammar

International Thomson Publishing

MITLESEN-MITTEILEN 3E-TEXT

I/m T/a Audio Servicing

McGraw-Hill Education - Europe

This book is in very good condition.

Sm Advertising Aie

Arts & Photography

Graphic Design

Pearson Higher Education

Advertising S/G

Business & Money

Marketing & Sales

Test Item File to accompany Advertising Principles & Practice 7th Edition by Wells

PRENTICE/HALL

Description 
For introductory courses in Advertising, offered in marketing and journalism departments.

Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works.
*smp

Advertising:Principles and Practice Textbook

Pearson/Education

Algebra & Trigonometry

Science & Math

Mathematics

Though many of the ethical issues important in adult mental health are of relevance in the child, there are a considerable number of issues special to children. Many of the dilemmas faced pertain to diagnosis, treatment, the protection of the child, as well as the child's own developing intelligence and moral judgement. In addition, there are cases where the interests of the parents may conflict with the interests of the child. For example, the interests of a mother with schizophrenia might best be served by her continuing to look after her child, but the child's interests might require that a substitute placement be found. Diagnostic Dilemmas in Child and Adolescent Psychiatry is the first in the IPPP series to explore this highly complex topic. It brings together a collection of clinicians and philosophers who consider a range of topics central to the diagnosis and treatment of children and adolescents affected by mental disorders.

Diagnostic Dilemmas in Child and Adolescent Psychiatry: Philosoph: Philosophical Perspectives (International Perspectives In Philosophy And Psychiatry)

Politics & Social Sciences

Perring

Philosophy

Oxford University Press

Summer'S Pride

Romance

HARLEQUIN)

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