100 Things Every Designer Needs to Know About People (Voices That Matter)

Weinschenk, Susan

New Riders

About the Author\nSusan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.\nApply psychology and behavioral science to web, UX, and graphic design 
Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. 
Here are some of the questions this book will answer: What grabs and holds attention? What makes memories stick? What motivates people? How does listening to music make people feel? How do you engineer a decision? What line length for text is best? Are some fonts better than others? 
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior. 
"Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!" 
―Lynne Cooke, Clinical Assistant Professor at Arizona State University

Arts & Photography

Graphic Design

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” — Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Neuro Web Design: What Makes Them Click?

Computers & Technology

Web Development & Design

Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action.Learn to increase the effectiveness of your own presentations by finding the answers to questions like these:What grabs and holds attention during a presentation?How do you choose the best media to use?What makes the content of a presentation stick?How do people react to your voice, posture, and gestures?

100 Things Every Presenter Needs to Know About People

Reference

Words, Language & Grammar

New Riders Pub

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: <ul>
<li>The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.</li> </ul>
<ul>
<li>If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.</li> </ul>
<ul>
<li>If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money.</li> </ul>
<ul>
<li>If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.</li> </ul>
<ul>
<li>If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.</li> </ul>

How to Get People to Do Stuff: Master the art and science of persuasion and motivation

Business & Money

Business Culture

Guidelines for Enterprise-Wide GUI Design Single User

Throughout the social, medical and other sciences the importance of understanding complex hierarchical data structures is well understood. Multilevel modelling is now the accepted statistical technique for handling such data and is widely available in computer software packages. A thorough understanding of these techniques is therefore important for all those working in these areas. This new edition of Multilevel Statistical Models brings these techniques together, starting from basic ideas and illustrating how more complex models are derived. Bayesian methodology using MCMC has been extended along with new material on smoothing models, multivariate responses, missing data, latent normal transformations for discrete responses, structural equation modeling and survival models. Key Features:  Provides a clear introduction and a comprehensive account of multilevel models. New methodological developments and applications are explored. Written by a leading expert in the field of multilevel methodology. Illustrated throughout with real-life examples, explaining theoretical concepts.  This book is suitable as a comprehensive text for postgraduate courses, as well as a general reference guide. Applied statisticians in the social sciences, economics, biological and medical disciplines will find this book beneficial.

Programming

wiley

Companies everywhere are paying consultants a small fortune to write corporate guidelines for their graphical-user interfaces. With this book any company can easily and economically develop and implement their own graphical user interface standards.

Developing software interfaces and company-wide GUI standards can be difficult, but it is nothing like having to continually redesign software that end users can't work with. This powerful book/CD-ROM package takes the uncertainty out of GUI design by providing you with everything you need to know to quickly design interfaces and your own GUI standards. Drawing upon their experience as leading interface designers, educators, and constultants, the authors teach you the art and science of user centered design. They show you how to bring end users into the design process in order to dramatically enhance the usability of your designs, while making efficient use of your design time. They tell you the right questions to ask and how to translate user feedback into practical design solutions. First, they describe the entire design process in detail, breaking it down into a series of steps accompanied by useful forms and checklists. Then they provide practical, step-by-step guidelines on how to design Windows 95, Windows 3.1, and the Web. On the CD-ROM you will find: Design quidelines as an online document; design guidelines in Microsoft Word 7.0 for you to use and customize; and, forms and checklists in Microsoft Word 7.0 for you to use and customize.

Gui Design Essentials

Yeo, Sarah C.

Jamar, Pamela

John Wiley&Sons, Inc.

Master the critical knowledge you need to design speech-enabled applications It's not just a far-fetched gizmo straight out of a sci-fi movie anymore. Speech interface technology, which allows a user to communicate with computers via voice instead of a keyboard or a mouse, is quickly becoming a main feature in new software. This straightforward guide provides traditional graphical user-interface designers, developers, usability engineers, and product managers with all the information they need to make a rapid transition in order to stay abreast of this monumental shift in technology. Weinschenk and Barker, two experts in state-of-the-art online communication, discuss the basics of speech interfaces and speech technology, hardware, and software. They clearly explain the interface design principles that are applied to S/GUI and AUI interfaces and describe the latest practices of leading experts. In addition to its in-depth look at speech technologies and the different types of user interfaces, this book: * Provides an overview of the field of human factors and defines the basic concepts of human computer interaction * Discusses the current state of speech technology applications * Explains the laws of human factors that apply to speech interfaces * Contains guidelines and examples for user control, human limitation, model integrity, accommodation, clear dialogue, and aesthetic integrity * Details the best practices in interface design and usability engineering * Explores the special issues involved in interface design for disabled persons Visit the companion web site at www.wiley.com/compbooks/weinschenk/ for a categorized resource list of speech, speech interface, and human-computer interaction books, articles, and links.

Speech Interfaces w/WS

Games & Strategy Guides

John Wiley&Sons

The Search for A Deeper Meaning To Life, but in a Bite-Sized Chunk People young and old are on a search for more meaning in life. With changes in the economy and in the world situation, people often turn inward and ask, "Am I doing all that I can, all that I am meant to? Is there a special purpose to my life?" In between making ends meet, dealing with families and work, how does one do deep inner work quickly, effectively and without abandoning all to live on a mountaintop? How about a small, easy to read, book that can be absorbed in bite-sized chunks? A book that covers the keys to discovering who you are and what to do with your knowledge, and yet doesn't overwhelm you or ask too much all at once. People want and need a practical book on how to bring enlightenment and knowledge into their world now. The Chance of a Lifetime is a 100 page book in 15 bite-sized chapters. Each chapter covers a key area of self-knowledge and empowerment. In practical, down to earth concepts and examples, the book shows how to discover your unique purpose in this life and fulfill it.

The Chance of a Lifetime

Clear Publishing

See the best price to sell, buy, or rent books by Weinschenk, Susan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Weinschenk, Susan

See the best price to sell, buy, or rent books by Weinschenk, Susan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

100 Things Every Designer Needs to Know About People (Voices That Matter)

100 Things Every Designer Needs to Know About People (Voices That Matter)

Neuro Web Design: What Makes Them Click?

100 Things Every Presenter Needs to Know About People

How to Get People to Do Stuff: Master the art and science of persuasion and motivation

Guidelines for Enterprise-Wide GUI Design Single User

Guidelines for Enterprise-Wide GUI Design Single User

Gui Design Essentials

Speech Interfaces w/WS

The Chance of a Lifetime