Language:Chinese.Pub Date: 2004-4-30 Publisher: University Press This book is a textbook marketing aspects. In reading and translation process. I found this really is a very good intermediate marketing materials. both as a primer is not marketing management. marketing is not abstruse theoretical literature. As a specialist teaching and marketing professionals working in marketing. columns Mann and Vanna The authors chose a clearly well positioned for their writings. In China. the marketing of this new discipline or management practices. the emergence and development history is still very short. management tools is still relatively immature and backward. in this regard it is necessary to learn from abroad. especially in the current marketing theory is the more developed of the American Marketing academic papers and books. This level of work in our country is the lack of trans...

Product Management 2nd Edition(Chinese Edition)

WEI LI YUAN DENG

北京大学出版社

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Books by WEI LI YUAN DENG

See the best price to sell, buy, or rent books by WEI LI YUAN DENG. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Product Management 2nd Edition(Chinese Edition)