Praise for Marketing to the Social Web "Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Business & Money

Weber, Larry

Marketing & Sales

wiley

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

Industries

"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets." —Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School 
"In Sticks and Stones, Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel." —Ron Sargent, Chairman and CEO, Staples, Inc. "Businesses no longer control their brands. At best, they can influence the communities of constituents who debate, shape, and refine their definition of what the brand means to them. Marketers and business executives can tap into these conversations to form incredibly rich and lasting bonds or allow themselves to be rolled by them. Larry Weber understood this dynamic long before most commu-nications thought leaders. In Sticks and Stones, he delivers not only bountiful examples of the best and worst practices in reputation management, but also practical advice that any leader can use to understand and shape reputation in this complex new world. This is a must-read book for the modern marketer." —Paul Gillin, author, The New Influencers and Secrets of Social Media Marketing "In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. Sticks and Stones is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a 21st-century, online competitive advantage." —Deborah Wince-Smith, President, Council on Competitiveness

Sticks & Stones: How Digital Reputations Are Created Over Time and Lost in a Click

John Wiley&Sons, Inc.

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. <ul>
<li>Develop a comprehensive digital strategy for your organization</li> <li>Put your online business strategy at the center of your customer's experience, and at the heart of everything you do</li> <li>Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies</li> </ul>
The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

What’s the difference between CEOs like Lou Gerstner of IBM and Larry Ellison of Oracle? Between basketball coaches Phil Jackson and Bobby Knight? Or media entrepreneurs Oprah Winfrey and Rupert Murdoch? Gerstner, Jackson, and Winfrey are provocateurs, leaders who are successful not just because they have built a company or an organization, but because they have created a community. Provocateurs are changing both the form and the content of leadership and are in sync with a world being turned upside down by technology, the global economy, and the social landscape. Success has traditionally been based on command and control, and the model for many leaders was the general who marshaled people and resources to get the product out the door and onto the shelf. Early in his career, Larry Weber had the opportunity to meet or work with people like Mitch Kapor, the founder of Lotus, and Steve Jobs, the cofounder of Apple. He saw that they were more like the leaders of rock bands (or the directors of theater groups or circus ringmasters), who encourage innovation and individuality. A rock band does have a leader—think of Mick Jagger and the Rolling Stones—but one who promotes the group and encourages individuality. And when a rival band comes to town, it’s not cause for head-to-head competition but an opportunity to increase the size of the pie by creating more fans, or customers, for their genre of music. Provocateurs think and act differently because they put the customer at the center of everything. They are: * Educators like Patrick McGovern, who built IDG into a publishing and research powerhouse by empowering his employees to think globally and act locally; * Entertainers like Jeff Taylor, who managed to build a bond with Monster.com employees and customers through talent and charisma; * Sherpas like Rick Wagoner, who is guiding General Motors into new territories; * Concierges like Lou Gerstner of IBM, who believe the product is important but so are customer service, delivery, financing, and every other element. They keep everything running smoothly from check-in to check-out. So, if someone says, “Your company is like a circus,” Larry Weber wants you to take it as a compliment. After all, who wouldn’t want to be compared with Cirque du Soleil, an organization that combines creativity, artistry, and caring for its people with success and profit. The people running organizations like this circus are provocateurs at the cutting edge of business. For a free subscription to the Crown Business E-Newsletter, e-mail CrownBusiness@RandomHouse.com. Visit the Crown Business website at www.CrownBusiness.com.

The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies

Management & Leadership

Crown Business

Phenology is the study happenings in the natural world: when birds migrate, when flowers bloom, the weather conditions. Larry Weber makes an intimate study of the natural world from his home in Barnum, Minnesota.

Minnesota Phenology: Seasonal Northland Nature

Science & Math

Nature & Ecology

North Star Press of St. Cloud

This is your guide to more than 60 common butterflies of New England. Book features include easy-to-use red bar phenograms, a phenology flight chart, habitat guide and binocular buying guide. The innovative format makes field identification a snap!

Butterflies of New England (Naturalist Series)

Biological Sciences

Kollath-Stensaas Publishing

This is your guide to all 120 species of butterflies of the North Woods. Features include easy-to-use red bar phenograms, a phenology flight chart, habitat guide and binocular buying guide. The innovative format makes field identification a snap!

Butterflies of the North Woods, 2nd Edition (Naturalist Series)

Sports & Outdoors

Adventure Publications - Backyard Almanac This 365-day journal of daily natural history is a delightful book for anyone interested in the out-of-doors. Larry takes readers on a seasonal tour of the North Woods. Pertinent to the Northeast latitudes, the entries include fascinating facts about insects, trees, wildflowers, frogs, and more - everything relevant to the date one might encounter it in nature.

Backyard Almanac: 365 Days of Northern Natural History

Stone Ridge Press

Your Guide to Spiders and Their Webs 
We see webs everywhere, but do you know which spider made each web? And for what purpose? This user-friendly guide by award-winning science teacher and lifelong spider watcher Larry Weber helps you untangle the mystery of spider webs and demystify the many purposes of silk. Did you know that spiders have up to seven silk glands and that each produces a different type of silk? The complex process of building a giant orb web is explained in detail. Over 40 species of spiders and their webs are discussed here in detail, with over 200 color photos and 50 illustrations. 
Web Watching was a Silver Winner in the Nature &amp; Environment category of the 31st Annual IBPA Benjamin Franklin Awards for excellence in book publishing.

Web Watching: A Guide to Webs & the Spiders That Make Them

Reference

See the best price to sell, buy, or rent books by Weber, Larry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Weber, Larry

See the best price to sell, buy, or rent books by Weber, Larry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Sticks & Stones: How Digital Reputations Are Created Over Time and Lost in a Click

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies

Minnesota Phenology: Seasonal Northland Nature

Butterflies of New England (Naturalist Series)

Butterflies of the North Woods, 2nd Edition (Naturalist Series)

Backyard Almanac: 365 Days of Northern Natural History

Web Watching: A Guide to Webs & the Spiders That Make Them