The Visionary's Handbook, Nine Paradoxes That Will Shape the Future of Your Business SIGNED

Watts Wacker

Harper-collins Publishers

Argues that we are approaching a time of great change that will dramatically alter our political, social, economic, and cultural organization

The 500-Year Delta: What Happens After What Comes Next

Business & Money

Howard Means

Jim Taylor

James, Taylor

Economics

HarperBusiness

Don’t be afraid of deviants. They just may save your business. In today's challenging and sometimes puzzling business environment, deviance equals innovation--the kind of breakthrough thinking that creates new markets and tumbles traditional ones. In The Deviant's Advantage, two of America's most respected futurists show how this deviance proceeds along a traceable trajectory, explaining how and why: • Christian fundamentalism morphed from college Bible studies to Republican party king-making • Reebok cares more about what’s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive • Hugh Hefner, the creator of Playboy, transformed into a cultural icon with decidedly Puritan sensibilities Tomorrow's breakthrough concept is lurking out there right now in the mind of a deviant individual. Your choice is simple: find it and exploit it or be buried by those who do.

The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets

Mathews, Ryan

Wacker, Watts

Marketing & Sales

Crown Business

What Happens After What Comes Next

Capstone Publishing

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Books by Watts Wacker