OVERVIEW This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.

Electronic Commerce: The Strategic Perspective

Business & Money

Watson, Richard T.

Zinkhan, George

Pitt, Leyland F.

Berthon, Pierre

Zinkhan, George M.

Management & Leadership

Harcourt College Pub.

Covers the essentials of accessing and using the World Wide Web (WWW). It goes beyond a purely technological approach to discuss how the Web is changing the nature of business.

Metamorphosis: A Guide to the World Wide Web and Electronic Commerce

Computers & Technology

McKeown, Patrick G.

Networking & Cloud Computing

wiley

Provides a thorough overview of the world of electronic commerce, including background on client/server networks, the internet, browsers, accessing the web, and other resources that have an impact on businesses and organizations. It will aid organizations in making the transformation from old way of doing business and interacting with customers, suppliers, employees, etc., to new ways utilizing the web and internet.

Metamorphosis: A Guide to the World Wide Web & Electronic Commerce : Version 2.0

John Wiley&Sons, Inc.

A balanced treatment of the technical and business sides of managing data. Management of data has never been more critical for organizations of any size. This book discusses the technical aspects of database design and implementation as well as the why and how of the management of databases, and the managerial issues and business philosophy behind databases. The new edition covers organizational intelligence systems, including data warehousing, data mining, OLAP, and multidimensional databases, as well as client/server and Web technology.

Data Management: Databases and Organizations

Science & Math

Mathematics

Complete coverage of database management with the correct balance of business and technical material for the MIS professional. This book covers the technical aspects of database design and implementation, with an equal emphasis on the "why" and "how" of the management of databases, and the managerial uses and philosophy behind databases.

Database Management: An Organizational Perspective

Now in a completely updated and revised Fourth Edition, this highly readable book emphasizes the core data management skills needed to succeed in today's business environment. The book presents a real-world, management perspective and offers fully integrated coverage of data modeling and SQL. * New chapter on future directions, including u-commerce. * New material on data integration, data quality, and data schemas. * Includes reference sections on data modeling and SQL. * Presents the "big picture" of data management.

Databases & Big Data

Twice recognized as one of the top ten most productive MIS researchers, Watson provides a balanced treatment of the technical and business sides of managing data. Management of data has never been more critical for organizations of any size. This book discusses the technical aspects of database design and implementation as well as the why and how of the management of databases, and the managerial issues and business philosophy behind databases.

Data Management: Databases and Organizations, 3rd Edition

February 2011 Conference Proceedings1st volume of 2-volume setContents: overview of Gyrfalcons, ptarmigan, and the Arctic; papers specific to North America.Responding to the world's changing climate may be one of the most important and complex endeavors of the 21st century. Nowhere are the effects of climate change on biodiversity, ecology, and biotic interactions likely to be more measurable than in the Arctic, a region where the earliest responses are expected, and one where the relative simplicity of the environment and its biota can reveal processes in advance of those occurring elsewhere. Top predators, such as birds of prey, are often sensitive to environmental disturbance, and can sometimes serve as early indicators of threat and as models for conservation intervention. Gyrfalcons and their principal prey, ptarmigan, are widely distributed in the arctic ecosystem, and are therefore candidates for measuring, understanding, and potentially mitigating current and predicted changes in their world. Gyrfalcons and Ptarmigan in a Changing World, the proceedings of the February 2011 conference in Boise, Idaho, includes a conference summary presented by Professor Ian Newton, and over 70 research papers and related charts, graphs, and photos, authored by participants from Canada, Iceland, Scandinavia, Russia, the United States, and other nations who gathered to share their findings. Gyrfalcons and Ptarmigan in a Changing World can be regarded as an important step toward a globally collaborative understanding of the ecology and conservation of avian predators and their prey within the context of the changing arctic ecosystem. Scientific perspective gained by the interaction of conference participants and reflected upon by the readers of these proceedings will form the foundation for investigations essential for understanding Gyrfalcon and ptarmigan ecology and how they are affected by climate change. These integrative endeavors, as well as those relating to the function of the larger ecosystem, are clearly germane to human well-being and wildlife survival in a changing world.

Gyrfalcons and Ptarmigan in a Changing World - Volume I

Biological Sciences

CreateSpace Independent Publishing Platform

February 2011 Conference Proceedings. 2nd in 2-volume set. Contents: papers specific to Greenland, Iceland, Scandinavia, and Russia; related species; and monitoring and conservation strategies. Responding to the world’s changing climate may be one of the most important and complex endeavors of the 21st century. Nowhere are the effects of climate change on biodiversity, ecology, and biotic interactions likely to be more measurable than in the Arctic, a region where the earliest responses are expected, and one where the relative simplicity of the environment and its biota can reveal processes in advance of those occurring elsewhere. Top predators, such as birds of prey, are often sensitive to environmental disturbance, and can sometimes serve as early indicators of threat and as models for conservation intervention. Gyrfalcons and their principal prey, ptarmigan, are widely distributed in the arctic ecosystem, and are therefore candidates for measuring, understanding, and potentially mitigating current and predicted changes in their world. Gyrfalcons and Ptarmigan in a Changing World, the proceedings of the February 2011 conference in Boise, Idaho, includes a conference summary presented by Professor Ian Newton, and over 70 research papers and related charts, graphs, and photos, authored by participants from Canada, Iceland, Scandinavia, Russia, the United States, and other nations who gathered to share their findings. Gyrfalcons and Ptarmigan in a Changing World can be regarded as an important step toward a globally collaborative understanding of the ecology and conservation of avian predators and their prey within the context of the changing arctic ecosystem. Scientific perspective gained by the interaction of conference participants and reflected upon by the readers of these proceedings will form the foundation for investigations essential for understanding Gyrfalcon and ptarmigan ecology and how they are affected by climate change. These integrative endeavors, as well as those relating to the function of the larger ecosystem, are clearly germane to human well-being and wildlife survival in a changing world.

Gyrfalcons and Ptarmigan in a Changing World - Volume II

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion &amp; purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Marketing & Sales

Orange Grove Texts Plus

See the best price to sell, buy, or rent books by Watson, Richard T.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Watson, Richard T.

See the best price to sell, buy, or rent books by Watson, Richard T.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Electronic Commerce: The Strategic Perspective

Metamorphosis: A Guide to the World Wide Web and Electronic Commerce

Metamorphosis: A Guide to the World Wide Web & Electronic Commerce : Version 2.0

Data Management: Databases and Organizations

Database Management: An Organizational Perspective

Data Management: Databases and Organizations

Data Management: Databases and Organizations, 3rd Edition

Gyrfalcons and Ptarmigan in a Changing World - Volume I

Gyrfalcons and Ptarmigan in a Changing World - Volume II

Electronic Commerce: The Strategic Perspective