Information Visualization: Perception for Design (Interactive Technologies)

Ware, Colin

Morgan Kaufmann

Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

Visual Thinking for Design (Morgan Kaufmann Series in Interactive Technologies)

Computers & Technology

Computer Science

Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented. This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.

Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility and persuasiveness. This new edition has been revised and updated to include the latest relevant research findings. Content has been updated in areas such as the cognitive neuroscience of maps and navigation, the neuroscience of pattern perception, and the hierarchy of learned patterns. New changes to the book make it easier to apply perceptual lessons to design decisions. In addition, the book offers practical guidelines that can be applied by anyone, including interaction designers and graphic designers of all kinds.

Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images.

Visual Thinking for Information Design (The Morgan Kaufmann Series in Interactive Technologies)

This is the first book to combine a strictly scientific approach to human perception with a practical concern for the rules governing the effective visual presentation of information. Surveying the research of leading psychologists and neurophysiologists, the author isolates key principles at work in vision and perception, and from them, derives specific, effective visualization techniques, suitable for a wide range of scenarios. You can apply these principles in ways to optimize how others perceive visual information-resulting in improved clarity, utility, and persuasiveness. Likewise, you can apply them to your own exploratory data analyses to develop display strategies that make data patterns and their significance easier to discern. 
Information Visualization transcends the often-divergent approaches to visualization taken by individual disciplines. It will prove a fascinating, practical resource for anyone who uses graphical presentation as a key to successful analysis and communication: graphic artists, user interface/interaction designers, financial analysts, data miners, and managers faced with information-intensive challenges. * Brings current scientific insight to the study of data visualization. * Explains multiple facets of visual perception: color, organization, space, motion, texture, and the relationship between images and words. * Explores strategies for designing glyphs and icons to optimize a GUI's effectiveness and ease of use. * Examines the distinctions between word-based and image-based perception and develops guidelines for choosing between verbal and graphical communication approaches. * Presents successful techniques for displaying geographical and other data in multiple layers. * Offers rules for designing easily navigable data spaces in VRML. * Supports points with numerous illustrations, including over thirty color images.

Information Visualization is the major revision of a classic work on information visualization. This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications - resulting in visualization of improved clarity, utility, and persuasiveness. This is the first work to use the science of perception to help serious designers and analysts optimize understanding and perception of their data visualizations. This unique and essential guide to human visual perception and related cognitive principles will enrich courses on information visualization and empower designers to see their way forward. Its updated review of empirical research and interface design examples will do much to accelerate innovation and adoption of information visualization. New to this edition are a new chapter on visual thinking, new sections on face perception and flow visualization, and a much-expanded chapter on color and color sequences. This book will appeal to interaction designers; graphic designers of all kinds (including web designers); financial analysts; research scientists and engineers; data miners; and managers faced with information-intensive challenges.

See the best price to sell, buy, or rent books by Ware, Colin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ware, Colin

See the best price to sell, buy, or rent books by Ware, Colin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Information Visualization: Perception for Design (Interactive Technologies)

Visual Thinking for Design (Morgan Kaufmann Series in Interactive Technologies)

Information Visualization: Perception for Design (Interactive Technologies)

Information Visualization: Perception for Design (Interactive Technologies)

Visual Thinking for Information Design (The Morgan Kaufmann Series in Interactive Technologies)

Information Visualization: Perception for Design (Interactive Technologies)

Information Visualization: Perception for Design (Interactive Technologies)