Whether you're a single man who wants to impress the ladies with your cooking skills, or a woman trying to make the man you've got a little more useful, this book will help explain the mysteries of the kitchen to the man who has always been more comfortable in the garage.

The Gearheads Cookbook: A Shop Manual for the Kitchen

Ward, Steve

Cookbooks, Food & Wine

Gearheads Press

Enhancing our market-leading author team - Welcome Steve Ward! The fourth edition of this best-selling Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of the discipline. It retains the strong empirical and market segmentation approach that has made previous editions so popular with lecturers and students alike.New author, Steve Ward, brings his invaluable teaching and industry experience to this new edition, helping to make this learning resource even more relevant to today’s student . The authors explain in a clear and integrated fashion the consumer behaviour variables, the different types and importance of consumer research, and problems encountered in performing research. The text is structured in a logical manner that enables students to understand how distinct factors influence decision making and new examples, including advertisements, help students to ground the theory.

Consumer Behaviour

Business & Money

Kanuk, Leslie

Paladino, Angela

Schiffman, Leon G.

Bednall, David

O'Cass, Aron

Marketing & Sales

Pearson Education Australia

Thinking, and betting, like the pros "Most people in sports betting are looking at things the wrong way." - Peter Webb, founder of Bet Angel "Some people only ever seem to want to hit the sexy six, and not take the singles" - Compton Hellyer, founder of Sporting Index This is a book that teaches you how to bet on sports with the same discipline and mindset as the professionals. Lots of books and websites give advice on profitable strategies - and tipsters and systems proliferate. But this is the only guide that helps you make your trades and bank your wins for the long term, avoiding the perennial dangers of overconfidence, irrationality and emotion. However successful your selections, you are never safe from crippling losses until you know how to bet with the clear head and calm approach of the masters. The simple fact is that most people betting on sports lose over the long term. Performance errors currently hamper the majority of bettors: they lose their bets because they first lose their heads.The only answer is to think differently. With chapters ranging across motivation, performance analysis, the betting process and going pro, this book is the definitive guide to achieving this: - Use dozens of exercises to sharpen your thinking and refine your betting processes. - Share in the exclusive insights of professional sports bettors, who reveal for the first time how they have built successful gambling careers. - Benefit in every chapter from one-to-one training from the author, a professional sports and trading performance coach. Sports Betting to Win is your own personal course for establishing a firm psychological foundation for long-term betting success.

Sports Betting to Win: The 10 Keys to Disciplined and Profitable Betting

Finance

Harriman House

Trading can be intensely rewarding. But it is also one of the most mentally and emotionally challenging activities anyone can pursue. As in other high-performance domains, those who are serious about mastering their craft and staying in the game spend serious time working on their game, including training their mind and body.Steve Ward has spent the last 15 years working as a performance coach with financial traders and investors at some of the biggest and most successful investment banks, hedge funds, asset managers, commodities trading houses and proprietary trading groups across the globe, helping them to perform at their best, to navigate the highs and lows of trading and investing in the markets, and to sustain high performance for the long run.As one hedge fund client put it to him, "It's about becoming bulletproof".Becoming a bulletproof trader is forged over time through experience, and by applying the latest insights from biological and psychological sciences, the best that practical philosophy can teach us, and a healthy dose of pragmatism - doing what actually works in the real world of trading the markets.This book brings together all of Steve's latest insights into how to deal with stresses and setbacks and sustain high performance in a comprehensive, accessible and unmissable book, so that you too can become a bulletproof trader.Don't trade without it.

Bulletproof Trader: Evidence-based strategies for overcoming setbacks and sustaining high performance in the markets

Investing

Clevery, edgy, adult-themed cartoons featuring a cute, but naughty, little fly named BUZZ, along with his other insect friends. Made popular via his Web site, BUZZ's commentary on life is sure to bring a chuckle. Some material may not be appropriate for minors.

Buzz the Fly

Comics & Graphic Novels

Comic Strips

Infusionmedia Publishing

Clever, edgy, adult-themed cartoons featuring a cute but naughty little fly named Buzz, along with his other insect friends. Made popular via his Web site, buzztheflycom, Buzz's commentary on life is sure to bring a chuckle. Some material may not be appropriate for minors.

Humor & Entertainment

Humor

The definitive users manual for Solex Kadron carburetors.

The Complete Kadron Manual

Engineering & Transportation

Camper, Frank J

Automotive

The book shares concise inclusive easy to read, understandable and applicable lessons to manage our cancer journey and not cancer manage us. Mr. Ward writes with conviction and passion from having faced cancer, heart attack and aneurysm to deliver tested methods he practices and preaches to continually improve his and other's journeys. Cancer - How to Improve your Journey focuses on the initial and extended struggle of coping. Learn how to adapt to a new normal that is different, but not necessarily bad, to move forward. The book's message fills a need for easy to understand engaging format for encouraging steps to manage and improve cancer's journey. The book's theme focuses on active engagement to how readers interact with text, which provides thought provoking questions as an impetus for readers to think critically to implement the principles to their own situation. Rather than what could be a chaotic experience, Mr. Ward's passion strives to direct the reader toward a peaceful personal growth experience. The collection of Notes offers fresh insightful perspectives to open the mind, heart and soul to manage the journey to improve demeanor and outlook for a better outcome. Learn to manage emotions and spirit to embrace a position of strength to take command of the journey.

Life's Notes: Cancer - How to Improve Your Journey

Health, Fitness & Dieting

Diseases & Physical Ailments

Zamudio Creative Group

Breakout: Achieving Trading Confidence, Discipline and Results

John Wiley&Sons

Become a savvy trader with a "mindful" edge... TraderMind is an essential resource for understanding and applying mindfulness-based approaches that help to enhance an individual trader's overall performance. Based upon extensive research and practical application in the real world of the trading floor, TraderMind includes methods, tactics and techniques to build and enhance awareness and insight, which help manage thoughts and emotions and maximize trading performance. The author demonstrates how to overcome habitual or impulsive trading behaviours, manage energy levels, become more attuned to and responsive to the market, more situationally aware and build patterns of effective trading behaviour. By developing these skills and good behaviours, traders can overcome inherent biases and, ultimately, improve their trading decisions. The techniques outlined in TraderMind can be utilized as core competencies of trading psychology or can be used to complement other behavioural methods and strategies. The TraderMind tool-set does not replace the need for basic trading skills, knowledge, strategy, or key performance enablers such as preparation and performance analysis. Rather, TraderMind is designed to act as a facilitator or multiplier to enhance trader decision-making and improve overall performance. "A thoughtful read with 'bang-for-the buck' practical strategies for time pressed traders." – Linda Raschke, President at LBRGroup, Inc., CTA Also includes the TraderMind 8 Week Training Program.

TraderMind: Get a Mindful Edge in the Markets (Wiley Trading)

wiley

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Books by Ward, Steve