Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits.  In A New Brand of Business, Douglas Ward provides an intriguing business history that explains how and why Curtis developed its market research division. He reveals the evolution and impact of Parlin’s work, which understood how readers and advertisers in the emerging consumer economy looked at magazines and advertisements. Ward also examines the cultural and social reasons for the development and use of market research—particularly in regard to Curtis’ readership of upper-income elites. The result weaves the stories of Parlin and Curtis into the changes taking place in American business and advertising in the early twentieth century.

A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

Business & Money

Ward, Douglas

Biography & History

Temple University Press

In a remote wildlife reserve in Africa, a young girl makes contact with an unusual elephant. They share a past that is almost forgotten and find they are able to communicate with each other. Ivory poachers threaten the existence of the herd, and Erica, the young girl, starts an investigation into the possibility of insider information alerting the poaching gangs. A sinister army officer enters the plot, aided by an evil storekeeper and merciless poaching team leader. Erica falls foul of them and finds herself in grave danger. The elephant has to find ways to help her, entering the realm of mankind and putting himself in the face of danger. Will he succeed? Will Erica survive?

Brother Elephant: A Story About a Girl and an Elephant in Africa

Literature & Fiction

Action & Adventure

Authorhouse Uk

Part 1 combines authoritative text and evocative color photography to define the cruising experience, helping readers decide on which type of cruise, which cruise line and which size of ship is best for them. There is lively background information on the burgeoning cruise industry and what makes it so enjoyable and popular with travelers, along with things the cruise lines won’t always tell you, and plenty of snippets of fascinating information gleaned from Douglas Ward’s many years of cruising. Part 2 consists of comprehensive reviews of every major cruise vessel, from large to small, from unabashed luxury and exclusivity to ships for the budget-minded and youth-oriented. Details include precise specifications on size and facilities, number of cabins, etc, as well as an overview of what to expect on board and useful information for families. Part 3 provides practical information on booking, budgeting, cruise etiquette and safety at sea, plus website contacts for every major cruise line.

Berlitz Complete Guide to Cruising and Cruise Ships 2012

Travel

Specialty Travel

Berlitz Publishing

This is the 28th year that Berlitz has published the guide - the “cruise industry bible” as it’s known by travel specialists - and this fully revised 2013 edition details all the latest trends in what has become an increasingly popular vacation choice.
The book is divided into two main parts: the first helps you define what you are looking for in a cruise vacation and advises you on how to find it. It provides a wealth of information, including a look at life aboard ship and how to get the best from it. Specialist cruises are discussed, too, culminating with that ultimate travel experience: the around-the-world cruise. This unrivaled detail is complemented by a vast number of tables and checklists, color photographs and maps.
The second section profiles almost 300 ocean-going cruise vessels. From large to small, from unabashed luxury and exclusivity to ships for the budget-minded, new and old, they are all here. The ratings and evaluations - using an internationally recognized ratings system - have been made objectively, without bias, partiality, or prejudice and are in no way subsidized by advertising or sponsorship. In almost all instances, the ships have been visited recently by the author or one of his team in order to assess current status. Passenger comments are taken into account in the final evaluations.
If you are thinking about a taking a cruise, this book clearly sets out all the information you need to make the right choice for you.

Berlitz Complete Guide to Cruising & Cruise Ships 2013

Reference

Berlitz Travel

This is the 29th year that Berlitz has published the guide - the “cruise industry bible” as it’s known by travel specialists - and this fully revised 2014 edition details all the latest trends in this ever-expanding travel sector. If you are thinking about a taking a cruise, this book clearly sets out all the information you need to make the right choice for you. The book is divided into two main parts: the first helps you define what you are looking for in a cruise vacation and advises you on how to find it. It provides a wealth of information, including a look at life aboard ship and how to get the best from it. Specialist cruises are discussed, too, culminating with that ultimate travel experience: the around-the-world cruise. This unrivaled detail is complemented by a vast number of tables and checklists, color photographs and maps. The second section profiles almost 300 ocean-going cruise vessels. From large to small, from unabashed luxury and exclusivity to ships for the budget-minded, new and old, they are all here. The ratings and evaluations - using an internationally recognized ratings system - have been made objectively, with no advertising or sponsorship. In almost all instances, the ships have been visited recently by the author or one of his team in order to assess current status. Douglas Ward receives many letters from cruise passengers every year, and their comments are also taken into account in his final evaluations.

Berlitz Cruising & Cruise Ships 2014

If you want a vacation that’s hassle-free, virtually pre-paid, and that lets you see lots of places while only needing to pack and unpack once, then you should try a cruise. This best-selling book, now in its landmark 30th year, is the cruise industry bible: it gives you all the information you need to choose the right cruise for you. Meticulously updated every year by cruise expert Douglas Ward, it is divided into two main parts: the first helps you work out what you’re looking for in a cruise vacation and how to find it; the lively text and color photographs describe every aspect of life on board, including safety, the highs and lows of the cruise experience, and how to save money. The second part contains unbiased reviews and fascinating detail of almost 300 ocean-going cruise vessels, and grades them on service, food, entertainment, and facilities, using an internationally recognized ratings system.

Berlitz Cruising & Cruise Ships 2015 (Berlitz Cruising and Cruise Ships)

Humor & Entertainment

A river cruise is undoubtedly the most civilized way to see the best of Europe; you can relax in the comfort of a small vessel as you glide through beautiful towns and spec tacular scenery. But how do you choose which cruise company, which kind of rivership, and where to go? The Berlitz guide to River Cruising in Europe will tell you everything you need to know about taking a cruise along Europe’s beautiful rivers and waterways. The book cuts through the brochures’ hype – almost every river cruise company promises you luxury. But what does ‘luxury’ really mean? The guide gives you unbiased advice on the different kinds of river vessels and the facilities they offer, helping you to make an informed choice. We take you on a journey along Europe’s rivers and waterways, describing the highlights along the way – the historic cities and majestic scenery of the Danube, the castles and vineyards of the romantic Rhine, and much. Also included are listings for over 200 river vessels, which are described in detail and impartially rated, so that you can easily compare ships and their facilities.

Berlitz River Cruising in Europe

Europe

Berlitz Cruising and Cruise Ships 2016 is the cruise industry bible, written and updated by world-renowned expert Douglas Ward. Whether you are looking to choose the perfect cruise for you, an enthusiast seeking exhaustive detail on all aspects of cruising, or simply seeking unbiased information, Berlitz Cruising and Cruise Ships 2016 will inspire you to set sail. Inside Berlitz Cruising and Cruise Ships 2016: 
<ul>
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The meticulously updated new edition by Douglas Ward, the leading authority on cruising.</li> <li>
This best-selling book, now in its 31st year, is the cruise industry bible: it gives you all the information you need to choose the right cruise for you.</li> <li>
Discover everything about cruising: The first part of the book helps you work out what you’re looking for in a cruise vacation and how to find it; the lively text and color photographs describe every aspect of life on board, including safety, the highs and lows of the cruise experience, and how to save money. </li>
</ul>

Berlitz Cruising & Cruise Ships 2016 (Berlitz Cruise Guide, 2)

Complete Guide to Cruising

Berlitz Publishing Company

Berlitz Guides

1992 Travel Guide on Cruising and Cruise Ships

Berlitz complete guide to cruising and cruise ships

Berlitz Pub. Co

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