Consumer behavior: Theory and practice

Business & Money

Walters, C. Glenn

Management & Leadership

R.D. Irwin

<p>This text uses the decision-making process to help students understand and predict what consumer buying choices will be. This process is paralleled by the strategies businesses use to solve problems and take advantage of new opportunities. The text focuses on four areas of consumer decision-making: problem recognition, search for market related information, evaluation and decision and postpurchase assessment. Other topics include businesses use of consumer research, international consumer behaviour, consumer dissatisfaction and probable managerial reactions, and management decision as it relates to consumer choices. This book should be of interest to students in departments of marketing taking courses in market research and consumer behaviour.</p>

Consumer Behavior: A Decision-Making Approach

Bergeil, Blaise J.

South-Western Pub.

<p>Marketing: A Situational Approach is a new book that is the direct result of listening to what business leaders and marketing professors told us. It occurred to us that the environment is not completely uncontrollable as depicted in many current marketing models. Marketing is not at the complete mercy of external forces. Every factor in the environment is represented by persons: markets buyers; social and culture special interest groups; land, labor, capital, technology suppliers; legal governments; and competitive competitors. Marketing is people oriented, and marketers can affect, through influence, the attitudes and behavior of all these people. Important marketing themes that have been incorporated in each chapter throughout the text include: Small Business Coverage, Global Marketing, Social Responsibility, Ethics, Services and Nonprofit marketing. Marketing involves decisions, and the text is built around a simple decision model. The focus is on a marketing target and a marketing mix.</p>

Marketing: A Situational Approach

Bergiel, Blaise J.

Economics

Dame Publishing

Basic Marketing: A Situational Orientation, 1988

Norvell, D. Wayne

Bruno, Sam J.

Colonial Pr

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