Dogfight: How Apple and Google Went to War and Started a Revolution

Vogelstein, Fred

Farrar. Straus & Giroux

Behind the bitter rivalry between Apple and Google―and how it's reshaping the way we think about technologyThe rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from―about the future of media and the Internet in Silicon Valley, New York, and Hollywood.

Battle of the Titans

Harpercollins

Dogfight: How Apple And Google Went To War And Started A Revolution

Behind the bitter rivalry between Apple and Google―and how it's reshaping the way we think about technologyThe rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.     Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.     Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from―about the future of media and the Internet in Silicon Valley, New York, and Hollywood.

William Collins

Behind the bitter rivalry between Apple and Google―and how it's reshaping the way we think about technology
The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from―about the future of media and the Internet in Silicon Valley, New York, and Hollywood.

Biographies & Memoirs

Professionals & Academics

Sarah Crichton Books

Dogfight

This is the story of how Apple and Google have reshaped our world and redefined the meaning of content and how it is distributed. 
 It begins with the iPhone, which has transformed the concept of what a smart phone can be. Now everyone wants one, or else a smart phone like it. Apple and Google are fighting to find a way to control the software that runs these phones so they can manage the content that runs on top of it. The battle has become vicious, although Google makes more than half the apps that run on Apple devices. There may be room for both, but the history of technology suggests that only one player will be dominant in the long term. Author Fred Vogelstein recounts that struggle and describes the impact it is having on the rest of the media and on technology. Filled with in-depth interviews of key players and behind-the-scenes accounts of corporate strategy, Dogfight is a must-read for anyone interested in the biggest societal and technological shift since the Industrial Revolution.

Allen Lane.

El auge de los smartphones y las tablets ha revolucionado la industria informatica, y en el centro de este cambio tecnologico hay dos empresas que destacan: Apple y Google. La rivalidad entre ellas y las distintas culturas corporativas permiten que se produzca una guerra que se libra en los mercados, en los tribunales y sobre todo en las pantallas de billones de usuarios. Este es un ensayo que se lee como una novela de intriga y que permite vislumbrar el futuro al cual nos acercamos. / The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. They forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.

Guerra de titanes: Apple y Google. La rivalidad que inició una revolución (Spanish Edition)

Business & Money

Industries

Indicios

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Books by Vogelstein, Fred

See the best price to sell, buy, or rent books by Vogelstein, Fred. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Dogfight: How Apple and Google Went to War and Started a Revolution

Battle of the Titans

Dogfight: How Apple and Google Went to War and Started a Revolution

Dogfight: How Apple and Google Went to War and Started a Revolution

Dogfight: How Apple and Google Went to War and Started a Revolution

Dogfight

Dogfight: How Apple And Google Went To War And Started A Revolution

Guerra de titanes: Apple y Google. La rivalidad que inició una revolución (Spanish Edition)