For courses in Introduction to Mass Communication Help students see the impact of the media upon society and our daily lives The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students. NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook. The Media of Mass Communication, Twelfth Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience. You can also purchase a loose-leaf print reference to complement Revel The Media of Mass Communication . This is optional.

Media of Mass Communication, The -- Books a la Carte (12th Edition)

Politics & Social Sciences

Vivian, John

Social Sciences

Pearson

Help students see the impact of the media upon society and our daily lives REVEL™ for The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. REVEL for the Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Media of Mass Communication, The -- Revel Access Code

Help students see the impact of the media upon society and our daily lives REVEL™ for The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. REVEL for the Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience – for less than the cost of a traditional textbook. NOTE: This Revel Combo Access pack includes a Revel access code plus a loose-leaf print reference (delivered by mail) to complement your Revel experience. In addition to this access code, you will need a course invite link, provided by your instructor, to register for and use Revel.

Media of Mass Communication, The -- Revel + Print Combo Access Code

Revel -- Print Offer Sticker -- for Media of Mass Communication (12th Edition)

Updated and streamlined for an enhanced learning experience! A leader in the Canadian mass communication market, The Media of Mass Communication offers a unique genre breakdown of the discipline and gives and overview of mass communication with some theoretical background. Beginning with a focus on mass media such as print, sound recordings, movies, radio, television and the internet, it then moves on to mass messages, looking at news, public relations, advertising and entertainment, and finishes with an analysis of mass media issues, including media research, law and ethics, media effects, global mass media, and others. The Sixth Canadian Edition contains updated Canadian content, updated and improved MyMassCommLab, current issues such as global warming and the rise of online media, and a simplified and improved physical presentation. Along with previous features, it now includes “Learning Ahead” and “Learning Checks” to help you prepare for and track their comprehension.

The Media of Mass Communication, Sixth Canadian Edition with MyCanadianMassCommLab (6th Edition)

Maurin, Peter J.

Pearson Education Canada

Updated in a new 10th edition, Media of Mass Communication balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. It helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. This Study Edition offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.

Media of Mass Communication, Study Edition (10th Edition)

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Media of Mass Communication (11th Edition)

This third edition retains its emphasis on the current challenges of media, while building upon its extensive coverage of media effects and media and culture.

The Media of Mass Communication

Allyn&Bacon

In NEWS: Reporting and Writing, Lorenz and Vivian fully integrate coverage of writing for newspaper, radio, television, and public relations. NEWS is intended for beginning writing and reporting courses in departments of journalism or mass communication, whether they take an integrated media writing or straight-forward news-editorial approach.

News: Reporting and Writing

Lorenz, Alfred Lawrence

See the best price to sell, buy, or rent books by Vivian, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Vivian, John

See the best price to sell, buy, or rent books by Vivian, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Media of Mass Communication, The -- Books a la Carte (12th Edition)

Media of Mass Communication, The -- Revel Access Code

Media of Mass Communication, The -- Revel + Print Combo Access Code

Revel -- Print Offer Sticker -- for Media of Mass Communication (12th Edition)

The Media of Mass Communication, Sixth Canadian Edition with MyCanadianMassCommLab (6th Edition)

Media of Mass Communication, Study Edition (10th Edition)

Media of Mass Communication (11th Edition)

The Media of Mass Communication

News: Reporting and Writing

The Media of Mass Communication