Big Data: A Revolution That Will Transform How We Live, Work and Think

Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. The world of big data can crunch an incomprehensible amount of information - giving us results we can't dispute, so we're no longer compelled to try and understand them. Correlation is starting to replace causality. And with this will come many incredible benefits. We're already enjoying a few: utilising search engine results to identify a flu outbreak; using comparison websites; monitoring social media in order to identify trends and opportunities. Moving away from our reliance on absolute understanding will free us to see and make connections that we never thought existed. But it also has its downsides. In an age of big data, will it be machines, not people, which make the decisions? How do you regulate an algorithm? And when statistics and human freedom will clash, which will win out? In this ground-breaking and fascinating book, two of the world's most-admired data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

Big Data: A Revolution that will Transform How We Live, Work and Think

Viktor Mayer-Schönberger

Kenneth Cukier

Hodder&Stoughton

The big data is the source of new understanding and creating new values. Besides, it is also the way to change the market, organizational structures and the relations between the government and the citizens. Viktor believes the core of big data is prediction, which shows three changes we have in information analysis. The first change is that in the era of big data, we can analyze more data, and sometimes we can even process all the data relating to certain phenomenon without relying on random sampling. The second change is due to the great amount of research data, we no longer absorb in the accuracy. The third change is resulted from the previous changes, which is that we no longer focus in finding cause-and-effect relationship. The book shows the most valuable examples of application of big data pioneers, such as Google, Microsoft, Amazon, IBM, Apple, facebook, twitter, VISA and etc.

Big Data:A Revolution That Will Transform How We Live, Work, and Think (Chinese Edition)

Business & Money

Industries

Zhejiang Peoples Publishing House

Learning with Big Data: The Future of Education/Chinese edition

East China Normal University Press

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Books by Viktor Mayer-Schönberger