Books by Venkat Ramaswamy
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The Future of Competition: Co Creating Unique Value with Customers [Apr 15, 2006] Ramaswamy, Venkat and Prahalad, C. K.
Author(s): Venkat Ramaswamy
ISBN-13: 9780143061908
The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits
Author(s): Venkat Ramaswamy
ISBN-13: 9781439181041
The Power of Co-Creation: Build It with Them to Bo
Author(s): Venkat Ramaswamy
ISBN-13: 9781439181065