Crackle And Fizz: Essential Communication And Pitching Skills For Scientists

This book is a guide to narrative skills, the currency of the creative industries. It shows research scientists how to harness story-telling principles to make their complex and technical content easier to communicate and more fulfilling for their audience.Readers discover how the eight narrative ingredients — Audience, Lure, Change, World, Character, Big Hook, Plot and Structure — are relevant to anyone wanting to convey information or ideas clearly, and how the different ingredients can be emphasised and honed for specific purposes: to build a story, deliver results, to sell an idea, or even to sell oneself.There are tailored exercises to inspire readers to generate creative ideas relevant to their own work, and questions to develop the best ideas to use for their posters, seminar talks, public engagement presentations or grant proposals. The ultimate goal is to enable readers to shape their ideas, information and content so that it crackles and fizzes with relevance for their intended audience.

CRACKLE AND FIZZ: ESSENTIAL COMMUNICATION AND PITCHING SKILLS FOR SCIENTISTS

VAN DEN BRUL, CAROLINE

Science & Math

IMPERIAL COLLEGE PRESS

“It is full of anecdotes and examples, tips and exercises and can be read from cover to cover or dipped in to regularly and kept as a reference. I shall certainly recommend it to students and colleagues.” Professor Nancy Rothwell Frs President and Vice-Chancellor University of Manchester This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences. Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they Crackle and Fizz for the Audience.

Politics & Social Sciences

Social Sciences

See the best price to sell, buy, or rent books by VAN DEN BRUL, CAROLINE. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by VAN DEN BRUL, CAROLINE

See the best price to sell, buy, or rent books by VAN DEN BRUL, CAROLINE. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

CRACKLE AND FIZZ: ESSENTIAL COMMUNICATION AND PITCHING SKILLS FOR SCIENTISTS

Crackle And Fizz: Essential Communication And Pitching Skills For Scientists