Really good things happen when tourism strategists help visitors become mindful: Not only do the visitors' own assessments of the quality of their visit increase, but these visitors are also inclined to visit more local attractions and sites in their destination areas, as well as pay a return visit at a later date and recommend the destination area to their friends. In addition, visitors will tend to engage in more 'green' (or environmentally responsive) behaviours during their visit. In each chapter, Moscardo provides step-by-step guidelines on how to communicate effectively to achieve sustainable visitor experiences.

Making Visitors Mindful: Principles for Creating Sustainable Visitor Experiences through Effective Communication (Advances in Tourism Applications)

Uysal, Musaffer S.

Fesenmaier, Daniel R.

O'Leary, Joseph T.

Musaffer S. Uysal

Joseph T. O'Leary

Moscardo, Gianna

Gianna Moscardo

Daniel R. Fesenmaier

Travel

Sagamore Pub Llc

When developing strategic or marketing plans for tourism destinations, it is imperative that positioning be given adequate attention. It should be viewed as the junction point or funnel between the destination's research (situation analysis) and its functional-level strategies. The process proposed in this book is relatively simple, requiring five basic steps. The primary additions to the traditional positioning process are the concepts of linear positioning and strategic aggression.

Positioning of Tourist Destinations (Advances in Tourism Application)

Allen Z. Reich

Daniel R. Fesenmair

Fesenmair, Daniel R.

Reich, Allen Z.

Reference

Book by Edgell, David L., Edgell Sr., David L., Uysal, Musaffer S., Fesenmaier, Daniel R., O'Leary, Joseph T.

Tourism Policy: The Next Millennium (Advances in Tourism Applications)

Business & Money

Edgell, David L.

Edgell Sr., David L.

Economics

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