New ideas, new models of communications and newer perspectives through which communication has been studied, applied, or practiced, have evolved and changed overtime. But they all exist in juxtaposition so as to present an integrated scenario of communications per se in 2000 decades. In the book, seven salient perspectives are presented--all intertwined as a Communication Perspective. A few Communication scenarios are highlighted to address the contextual significance of the seven perspectives. We foresee that the seven perspectives from which we have analyzed communications per se may undergo several changes. The changes may occur when particular perspective's scope is widened. The change may occur due to changes in modalities of communications, both people-oriented and technology-oriented. New communication technologies may come up. Along with this, newer needs and demands may turn up; social attitudes and values may also change. In 2000 decades, the communication scholars, teachers and trainers, researchers, practitioners, professionals, and educators look forward to an integrated communication scenario for people, society and governance. The book is unique in presenting such perspectives to all those who deal in diverse areas of communications and focus on the critical issues of development, culture, globalization and information technology etc., in different world societies. Presentation of Communication from seven diverse perspectives, its associated models and the communication strategies in the book are the product of authors' four decades of association with Communication, discipline in theory and practice and publishing widely the same in the areas of development, culture and information technology. The author's communication researches in diverse communication areas, from diverse perspectives and in different geo areas have provided depth in presenting the evolutionary view of communication in cohesive and understandable pattern.

Handbook of Communication: Models, Perspectives, Strategies

Uma Narula

Business & Money

Atlantic Publishers & Distributors (P) Ltd.

Business communication practices that are changing overtime, are significant for success of any business. Relying importantly on interpersonal communications and technology, the changing modern trends in business communications focus on the importance of human communication relationships for business communication links, communication skills and development and training programs. While the mass low-end markets, the bottom of the Pyramid, and rural markets are getting the center spread for business realities, globalization with its challenges and outsourcing is changing the business communication scenarios. In 2000 decades, the business management scholars, teachers and trainers, researchers, practitioners, professionals, and educators look forward to changing business communication scenarios for core competencies in business. The present book is a timely publication, aiming at presenting the ongoing paradigm shift in business communication practices in cohesive and understandable pattern. It gives the readers insights about communication realities in the business world. It introduces the readers to business communication typology, contexts and patterns. Highlighting the inflow and outflow of information and sharing with the external and internal links of the business organization, the book discusses the dynamics of business communications in the context of performance and productivity. Besides, Marketing from its various approaches, and Innovations of products and services are also discussed in detail. Apart from these, the role of Advertisement, Public Relations tactics, communication technologies and skills, varied business models and many other related concepts have been analytically dealt with. The present book is offered to the students, researchers, professionals and practitioners with the hope that it will provide not only accessible but exciting study material.

Business Communication Practices: Modern Trends

The present book has highlighted the impacts of the two significant communication dynamics of innovative communication technologies and globalization process in the current decades which have transformed the world. Dynamics of mass media and interpersonal communications, viz. economics, literacy, social, technology and globalization are changing human condition. The impact and interplay of these different dynamics create the holistic communication scenario. New ideas, new models of communications and newer perspectives through which communication has been studied, applied, or practiced have evolved and changed overtime and that has changed its dynamics both in theory and practice. The book has presented the significance of these dynamics. The relevance and significance of dynamics of communications in every walk of human life is presented through vivid human stories. These stories suggest that power of communication lays in its holistic integration of various communication perspectives. That is the major contribution of the book. In 2000 decades the communication scholars, teachers and trainers, researchers, practitioners, professionals, and educators look forward to an integrated communication scenario for people, society and governance. The book is unique in presenting significance of such dynamics and impacts to all those who focus on the critical issues of development, culture, globalization and information technology etc. in different world societies. It is challenging and provocative book and essential reading for all those who care about such dynamics. The author's four decades of communication researches in diverse communication areas, from diverse perspectives and in different geo areas have provided depth in presenting the dynamic view of communication in cohesive and understandable pattern.

Dynamics of Mass Communication: Theory and Practice

Handbook of Communication Models, Perspectives, Strategies

Atlantic

Dynamics of Mass Communication Theory and Practice

The book Communication Models presents the evolutionary scenario of communication concepts and strategies, concerns and challenges, and the changes in modalities of communications, both people oriented and technology oriented. The style of presenting these from different perspectives in the form of Models enhances its value for it facilitates quick understanding. New models may occur due to changes in modalities of communications. Along with this, newer needs and demands may turn up. Social attitudes and values may change for newer needs and demands. People become more aware, educated and motivated in these diverse contexts and set up new modalities for both interpersonal and media communication. In order to present and explain the widened scope of different communication perspectives, more and advanced level Communication Models evolve. The present book focuses on Communication Framework, Concept of Communication and Communication Perspective. It presents Communication Models in nine sections highlighting the perspectives from which human communications are practiced, interpreted and analyzed overtime. It makes a detailed study of models vis-à-vis Development Communication Models, International Communication and Globalization Models, Intercultural Models, Technology Models, Communication Management Models, Communication Research Models, Business Communication Models and Models for Communication Strategies and Planning. The book would prove a useful aid in presenting communication in different perspectives to the students, teachers and trainers, researchers, practitioners, professionals, and educators who deal in diverse areas of Communication and focus on the critical issues pertaining to them. The book is cohesive and easily comprehensible.

Communication Models

History

Military

Indian Economy: Visions, Reality, Challenges

Global Financial Crisis: v. 1

The emerging practices resulting from globalization in social, cultural, political, and public administration domains empower people. People are empowered as individuals, society and nation when they are healthy and educated, enjoy higher level of employment and use technology and ICTs to improve the quality of life. All these put together create economic growth and prosperity and all-round development for the people. The four new models of people empowerment have been presented in the book. First is the Loop Model that interconnects people and governance. Second is the Interdependency Model with three Is of Interdependency Loop in its wider connotation, i.e. inter-reliance, inter-collaboration and inter-operability. Third is Learned Dependency Model suggesting that such practices of depending on government would disempower people and people must wean away from it and focus on self-reliance. In the fourth category are included Business Model for special segment consumer markets such as rural markets, Co-Creation Business Model for poor and Bottom of the Pyramid Model. Besides, Microfinance Practices also attempt to empower people. The book focuses on the emerging practices in social and political domains, and analyses how changeover has empowered leaders, people, governments and NGOslocally and globallyin different domains of life through the best and emerging practices. It will prove extremely useful to business managers, economists, administrators and political scientists. The common readers will find it interesting and informative.

People Empowerment: Emerging Practices

See the best price to sell, buy, or rent books by Uma Narula. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Uma Narula

See the best price to sell, buy, or rent books by Uma Narula. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Handbook of Communication: Models, Perspectives, Strategies

Business Communication Practices: Modern Trends

Dynamics of Mass Communication: Theory and Practice

Handbook of Communication Models, Perspectives, Strategies

Dynamics of Mass Communication Theory and Practice

Communication Models

Communication Models

Indian Economy: Visions, Reality, Challenges

Global Financial Crisis: v. 1

People Empowerment: Emerging Practices