Designed for literature-based writing courses, Text Book introduces students to the idea that literary texts and ordinary spoken and written language share many of the same features. By providing imaginative methods and unique assignments that let students work with those features in their writing, Text Book involves students in the processes of exploring literature creatively, not simply consuming and analyzing it, helping them understand literature "from the inside out."

Text Book: Writing Through Literature

Reference

Comley, Nancy R.

Scholes, Robert

Ulmer, Gregory L.

Writing, Research & Publishing Guides

Bedford/St.Martin's

A “next generation” textbook for online writing and design, Internet Invention supplements existing print and web primers on HTML and graphics production with a program that puts these tools and techniques to work with a purpose. Designed as a passage from the more familiar rhetoric of the page to the less familiar one of the screen, this text is a hybrid workbook-reader-theory with chapters divided into the following sub-genres: Studio, Remakes, Lectures, The Ulmer File, and Office. These sections offer a sequence of interconnected Web writing assignments, rhetorical meditations, scholarly discussions, case studies, and pedagogical metacommentary, which together combine to form a truly unique contribution to the body of rhetorical theory and practice in the age of the digital text. Ulmer uses the invention of literacy by the Ancient Greeks as a model for the invention of “electracy” (which is to digital media what literacy is to print). Internet Invention brings the students into the process of invention, in every sense of the word. The book takes students through a series of Web assignments and exercises designed to organize their creative imagination, using a virtual consulting agency – “The EmerAgency” – as a vehicle for students to discover the potential for the Web to act as a setting for community problem solving.

Internet Invention: From Literacy to Electracy

Computers & Technology

Computer Science

Pearson

Offers a radical synthesis of poststructuralist theory, the postmodern arts, and psychoanalysis designed to enable students and teachers of literature, film and video to understand the mind's workings in the age of television. This book should be of interest to students and lecturers of literary and cultural theory.

Teletheory: Grammatology in the Age of Video

Humor & Entertainment

Routledge

Glassary is a companion volume to Glas. It offers English readers fuller access to the masterwork of Jacques Derrida, the leading philosopher in France.Derrida is important for his investigations of language, philosophy, and writing. He has perforated the boundaries between academic disciplines, has demonstrated the theological underpinnings of apparently atheological philosophies, and has thrown into question traditional notions about the "ownership" of ideas. Glas exemplifies Derrida's methodology of reading and his central philosophical and literary concerns. The reader fascinated by its complexities will appreciate the assistance of Glassary. Written by the chief translator of Glas, John P. Leavey, Jr., it includes an essay by Gregory Ulmer and a foreword by Jacques Derrida.The book provides all of the apparatus a reader of Glas might immediately desire, including notes on difficult or ambiguous passages, identifications of allusions and puns, locations of citations, and translations of passages in languages other than French. But Leavey does not stop there. He includes a glossary of use to readers of Glas in any language and essays that relate it to Derrida's texts and to the modern French critical enterprise as a whole. Leavey's essay focuses on Glas and literature and philosophy; Ulmer's on Glas and psychoanalysis.

Glassary

Literature & Fiction

DERRIDA, JACQUES

Leavey Jr., John P.

History & Criticism

Univ of Nebraska Pr

The Legend of Herostratus: Existential Envy in Rousseau and Unamuno

Univ Pr of Florida

The second and revised edition of a groundbreaking philosophical treatise from a leading authority on the theory and practice of electronic culture in the media age. Continuing the work of post(e)-pedagogy of Applied Grammatology, Ulmer's Teletheory is the second book of his trilogy on the modes of inquiry which concludes with Heuretics. Teletheory addresses the paradigm shift from literacy to electracy, using philosophy of science as well as Roland Barthes' design of an image rhetoric. The invention of a new historiography as experience of subjectivation culminates in a poetics extracted from philosophy of science, critical theory, and videography, which is tested with a sample of the genre: "Derrida at the Little Bighorn." The functionality of collage-montage as logic is probed, resulting in a position of singularity.

Teletheory

Politics & Social Sciences

Philosophy

Atropos Press

Applied Grammatology: Post(e)-Pedagogy from Jacques Derrida to Joseph Beuys

Johns Hopkins University Press

Avatar Emergency (New Media Theory)

NEW MEDIA THEORY | Series Editor, Byron Hawk | 327 pages, including photographs, bibliography, and index. © 2012 by Parlor Press | AVATAR EMERGENCY is Gregory L. Ulmer's fourth book featuring the EmerAgency, an online virtual consultancy for the digital age. This time his point of departure is Paul Virilio's Generalized Accident from which he develops and theorizes the new concepts of Flash Reason, and specifically Avatar, which serves as the site for electrate identity formation in the twenty-first century. I have taught Ulmer's work on electracy for years, and his theoretical sophistication as well as the practical ambition and applicability of his work never ceases to amaze me. With Avatar Emergency, Ulmer shows once again that he is at the top of his game; I am positively thrilled to share this new and very timely treasure trove of a book with my students. -JAN RUNE HOLMEVIK, author of Inter/Vention: Free Play in the Age of Electracy | Ulmer advances a ratio: "Avatar is to electracy what 'self' is to literacy, or 'spirit' to orality." He explores this "emergent logic through the invention of concept avatar." He begins, urgently, by asking: "What might wisdom be today, upon what authority might it be grounded, . . . what vision of well-being?" Perpetually asking the questions, Ulmer searches for "a vital anecdote" as an antidote to the "internet accident" by way of "flash reason." He claims, "Within this frame I present, in the genre of Mystory [Internet Invention], what I have come to understand about living, my decision to become a professor of the Humanities and the lifestyle embraced as part of that choice." He invites his readers, thereby, to discover their own Mystory (mystery). Their own wisdom. After all, he explains: "Concept avatar must be not only understood, but undergone." My advice: Undergo the book! -VICTOR J. VITANZA, author of Negation, Subjectivity, and the History of Rhetoric and Sexual Violence in Western Thought and Writing: Chaste Rape | GREGORY L. ULMER is Professor of English and Media Studies at the University of Florida, where he teaches courses in Hypermedia, E-Lit, and Heuretics. He is also the Joseph Bueys Chair in the European Graduate School, Saas-Fee, Switzerland. Ulmer's books include Applied Grammatology (1985), Teletheory (1989), Heuretics (1994), Internet Invention (2003), Electronic Monuments (2005), and Miami Virtue (2011).

Web Development & Design

Parlor Press

NEW MEDIA THEORY | Series Editor, Byron Hawk | 327 pages, including photographs, bibliography, and index. © 2012 by Parlor Press | AVATAR EMERGENCY is Gregory L. Ulmer's fourth book featuring the EmerAgency, an online virtual consultancy for the digital age. This time his point of departure is Paul Virilio's Generalized Accident from which he develops and theorizes the new concepts of Flash Reason, and specifically Avatar, which serves as the site for electrate identity formation in the twenty-first century. I have taught Ulmer's work on electracy for years, and his theoretical sophistication as well as the practical ambition and applicability of his work never ceases to amaze me. With Avatar Emergency, Ulmer shows once again that he is at the top of his game; I am positively thrilled to share this new and very timely treasure trove of a book with my students. -JAN RUNE HOLMEVIK, author of Inter/Vention: Free Play in the Age of Electracy | Ulmer advances a ratio: "Avatar is to electracy what 'self' is to literacy, or 'spirit' to orality." He explores this "emergent logic through the invention of concept avatar." He begins, urgently, by asking: "What might wisdom be today, upon what authority might it be grounded, . . . what vision of well-being?" Perpetually asking the questions, Ulmer searches for "a vital anecdote" as an antidote to the "internet accident" by way of "flash reason." He claims, "Within this frame I present, in the genre of Mystory [Internet Invention], what I have come to understand about living, my decision to become a professor of the Humanities and the lifestyle embraced as part of that choice." He invites his readers, thereby, to discover their own Mystory (mystery). Their own wisdom. After all, he explains: "Concept avatar must be not only understood, but undergone." My advice: Undergo the book! -VICTOR J. VITANZA, author of Negation, Subjectivity, and the History of Rhetoric and Sexual Violence in Western Thought and Writing: Chaste Rape | GREGORY L. ULMER is Professor of English and Media Studies at the University of Florida, where he teaches courses in Hypermedia, E-Lit, and Heuretics. He is also the Joseph Bueys Chair in the European Graduate School, Saas-Fee, Switzerland. Ulmer's books include Applied Grammatology (1985), Teletheory (1989), Heuretics (1994), Internet Invention (2003), Electronic Monuments (2005), and Miami Virtue (2011).

Konsult: Theopraxesis (Electracy and Transmedia Studies)

Electracy and Transmedia Studies Series Editors: Jan Rune Holmevik and Cynthia Haynes A motto guiding Gregory L. Ulmer's career is from the poet Basho: not to follow in the footsteps of the masters, but to seek what they sought. The responsibility of humanities disciplines today is to do for the digital apparatus (social machine) what the classical Greeks did for alphabetic writing. Ulmer frames online learning as a mode of invention (heuretics), beginning with the invention of konsult itself. Konsult: Theopraxesis describes the invention of a genre of learning that is to digital media what Plato's dialogue was to alphabetic writing. The Greeks invented the practices of writing (rhetoric and logic) native to the new institution of school (the Academy), fostering a new behavior of selfhood (Socrates). Ulmer adopts this historical precedent as a relay, an inventory for what must be invented again today: a genre of learning, an educational institution, identity behavior. The insight of electracy is that each apparatus augments and institutionalizes one of the primary faculties of human intelligence: theoria in literacy; praxis in orality; poiesis in electracy. Needed today are not practices of writing, but "theopraxesis" of media. The analytical information economy of literacy required separation and isolation (siloing) of institutionalized intelligence. The multimodality of electracy enables syncretism of faculties into holistic performance: thinking-doing-making; knowledge-purpose-affect. The interface metaphor of Plato's dialogue was an oral conversation during which the illiterate interlocutor is introduced to dialectical reason as Idea. The interface metaphor of konsult is scientific consulting during which anelectrate students encounter plasmatic desire as simulacrum. This new learning is organized around an updating of Justice native to electracy. Gregory L. Ulmer is Professor Emeritus, English and Media Studies, University of Florida. He is Coordinator of the Florida Research Ensemble, and Joseph Beuys Chair of the European Graduate School. His recent books include Electracy (2015), Avatar Emergency (2012), and Miami Virtue (2012). His current project is Konsult Experiment (www.konsultexperiment.com) a blog affiliated with the Electracy and Transmedia Studies series, edited by Jan Holmevik and Cynthia Haynes for Parlor Press.

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