Latin for Americans

Politics & Social Sciences

ULLMAN

Social Sciences

Glencoe/McGraw-Hill School Pub

The Instructor's Manual: Im Mechanical Design Process

McGraw-Hill Education - Europe

The third edition of The Mechanical Design Process combines a practical overview of the design process with case material and real-life engineering insights. Ullman's work as an innovative designer comes through consistently, and has made this book a favorite with readers. 
 This book conveys the "flavor" of design, addressing both traditional engineering topics as well as real-world issues like creative thinking, synthesis of ideas, visualization, teamwork, sense of customer needs and product success factors, and the financial aspects of design alternatives, in a practical and motivating manner. Its ongoing use of a bicycle design case brings the design stages and concepts to life, and shows the actual steps taken to generate design ideas and bring them to fruition. Approaches to concept generation, including TRIZ and axiomatic design, are given strong coverage. 
 This text is appropriate primarily for the Senior Design course taken by mechanical engineering students, though it can also be used in design courses offered earlier in the curriculum. Working engineers also find it to be a readable, practical overview of the modern design process.

The Mechanical Design Process (McGraw-Hill Series in Mechanical Engineering)

Engineering & Transportation

Engineering

McGraw-Hill Science/Engineerin

The fourth edition of "The Mechanical Design Process" combines a practical overview of the design process with case material and real-life engineering insights. Ullman's work as an innovative designer comes through consistently, and has made this book a favorite with readers. New in this edition are examples from industry and over twenty online templates that help students prepare complete and consistent assignments while learning the material. This text is appropriate primarily for the Senior Design course taken by mechanical engineering students, though it can also be used in design courses offered earlier in the curriculum. Working engineers also find it to be a readable, practical overview of the modern design process.

The Mechanical Design Process (Int'l Ed)

McGraw-Hill/Higher Education

Latin for Americans: Third Book

Elements ML Programming

Longman Higher Education Division (a Pearson Education company)

Everybody's Guide To Homeopathic Medicines

Health, Fitness & Dieting

Alternative Medicine

Tarcher

Everybody's Guide to Homeopathic Medicines: Taking Care of Yourself and Your Family with Safe and Effective Remedies

Literature & Fiction

TarcherPerigee

The American military used the term ""Shock and Awe"" only after learning about it from this influencial book. This is key to understanding modern military strategy. It will influence the way you think about the Middle East, terrorism, and Iraq.

Shock & Awe

History

WADE

Middle East

Pavilion Press

"It's no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company's advertising doesn't rise above the fray, you probably blame your agency - they're not giving you their best work, or they "just don't get it." But consider this: you might be the problem. After spending many years in the Creative Department at agencies on both coasts, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the '60s and '70s - that's not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It's simple - learn how to be a great client, and you'll get great advertising."

Great Clients: Why Their Advertising Is Better Than Yours

Business & Money

Industries

Figure 1 Publishing

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Books by ULLMAN