300 pages of step-by-step tactics and templates for any country, 30 successful case studies, plus a guide for non British entrepreneurs. Table of Contents 4+1 QUESTIONS TO ASK BEFORE JOINING KICKSTARTER - Kickstarter or Indiegogo? - Build Your Own Platform - Do I Have a Product to Pre-sell? - Do I Have the Time to Market My Project? - Is My Business Too Local? - True Story: Emilie and Her Tea Pot - Do I Need the Funds? 10 THINGS TO DO BEFORE KICKSTARTER - The Most Important Action to Succeed - Find One Customer - Browse Your Email and Facebook - Estimate the Cost - Prepare Your FAQ - Do (Not) Build a Community - True Story: Rain - A Fan Film about Storm - Rearrange Your Website Specifically for Kickstarter - Set Up Your Company - You Are Almost There 13 HACKS FOR MAKING A SUCCESSFUL VIDEO - Video Used to Be Our Most Important Marketing Weapon. What Has Changed? - Be Personal, I'll tell you how - Pick the “Face” of the Project - True Story: Loka the world of fantasy chess - Split the Team Between Mini Videos - Tell Your Story (Hint: Underdogs Sell) - True Story: the Zombies of Rebuild - Don’t Explain the Features of Your Product - Anticipate Their Questions - Add a Call to Action - Add Gamification - Add Secondary Videos - Show Your Social Media - True Story: Veronica Mars - Don’t Just Ask for Help, Give Them a Wish List - Use a Small Pledge to Get their Emails - Which Video Sells the Most? - What’s Happening behind the Scenes - Video Checklist CREATING YOUR MEDIA LIST - Start Small, Sell Big - Why You Don't Need a Blog - 3 Tools for Creating Your Media List - True Story: Minaal YOU HAVE A LIST OF BLOGGERS, NOW WHAT? - Outsource Your Research - What You Can Outsource and What You Can’t - Outsourcing for Non English Speakers MOVE YOUR MEDIA LIST TO THE NEXT LEVEL - The Spray and Pray Tactic - The Buddy Call Tactic - Tips for Managing the First Contact - Dealing with Bloggers after the Story is Confirmed - Dealing with Bloggers after Launch - How to Know if Anybody Read Your Email HOW TO SET UP PLEDGES THAT SELL - Early Bird - Thank You Pledge - True Story: OwnPhones - The Backer Borne Pledge - Limited Edition Pledge - Put the Backer in the Pledge - Stretch Goals - True Story: SCiO Your Sixth Sense 8 THINGS TO DO AT THE BEGINNING OF YOUR CAMPAIGN - Best Duration for Your Campaign - Best Time of the Year to Start a Campaign - True Story: Coolest Cooler - Best Day of the Week to Start a Campaign - Set Up Free Stats for Your Campaign - Get Informed if a Blogger Talks About You - Beta Test Your Product Online - Checklist for Your Kickstarter Page - Get the Best Consultants for Free 12 MARKETING HACKS FOR YOUR CAMPAIGN - Send Them One Sock - True Story: Metal Gear Solid the Movie - Sharing Pics on Imgur - True Story: The Seed - One Thousand Tweets Tactic - True Story: Prodigy - Get the Stars on Your Side - True Story: Star Trek Axanar and George Takei - Find Your Tribe - True Story: Urban Heroes - Twitter Marketing for Crowdfunding - The Collateral Twitter Tactic - Promote Your Campaign through Twitter Search - How to Get Free (Real) Retweets - Promote Kickstarter Before Kickstarter - Kickstarter as a Marketing Tool - True Story: Ubuntu Edge - The Secret of Reddit 6 THINGS TO DO AFTER THE CAMPAIGN ENDS - What Happen When the Campaign Ends? - Transform Kickstarter into Your Personal E-commerce - Convert Your Backers into Long Term Customers - Managing Delays: Kill Two Birds with One Stone - A Couple of Administrative Tips - Selling Through Kickstarter After Kickstarter - Or Sell Your Entire Company - True Story: Oculus Rift - True Story: Matter and Medium KICKSTARTER UK FOR NON BRITISH - Apply for Non British People - Apply for Non British Companies - How-to Open a UK Bank Account - Setting Up a UK Company TEMPLATES - Media Database - Blogger Sheet - First Contact - Acquaintances and Coworkers - Friends and Family - Bloggers - Backers - Autoresponder - Virtual Assistant Email USEFUL LINKS AND RESOURCES

Kickstarter UK Handbook

Business & Money

Tresca, Stefano L.

iSeed

Finance

SeaHorse Press

Tech and investment trends in smart cities, drones, 3D printing, artificial intelligence, driverless cars, Internet of Things and other innovations that used to be sci-fi just a few years ago. Your Neighborhood Will Never Be the Same By 2030 nearly 70% of the world’s population will be residents of a city. That means 3 billion more people will be living in cities in the next 30 years. Our generation is destined to witness an incredible number of new cities and new buildings built to host our new neighbors. Once these cities are built, they won’t be built again. And they won’t be changed easily either. I’ve traveled to 23 countries in person and even more than that digitally through my email and Skype. I don’t have all the answers – nobody does – but I’ve collected many tools along the road. These tools may help me and you to understand trends of what’s happening, and give us a competitive advantage in this ever-changing world. Enjoy the interviews. I’ll be here waiting for your feedback. If you don’t agree, I welcome any challenge. This isn’t a one-way conversation, after all. This is a global game. – STEFANO L. TRESCA Table of Contents - Welcome - Would You Like to Share Your Story? - How To Get 12 Free Chapters - The Secret Life of an Uber Driver - Guo Bai - Simon Menashy (MMC Ventures) - The Future Is a Megacity - Minerva Tantoco (New York City CTO) - Milos Milisavljevic (Strawberry Energy) - One Drone in Every Home - Thomas Davies (Seedrs) - Adeo Ressi (Founder Institute) - 3D Printing. Bones, Clothes and the Third Industrial Revolution - Hon. Jerry MacArthur Hultin - Kyrill Zlobenko (Ecozy) - Sex and Robots: Do Humans Dream of Electric Mates? - Rohit Talwar (Fast Future Research) - Tom Samodol (PayProp) - What Is a Smart City? - Jimmy Garcia-Meza - Simone Tarantino (Inspect Manager) - When the Police Invented the Radio (A Short History of the Mobile Network) - Eric van der Kleij (Level39 / Cognicity) - Domenico Colucci (Nextome) - Robots and Jobs - Nicolas Steiner - Patrick Morselli (WeWork) - Where Can I Buy My Knight Rider? Insights on Driverless Cars - Goncalo Agra Amorin (BGI / MIT Portugal) - James Swanston (Voyage Control) - How Millennials Are Going to Reshape the Cities - Nic Shulman (Block Dox) - Michel Willems (BimBimBikes) - Present and Future of the Internet of Things - Laurence Kemball-Cook (Pavegen) - Fabien Girerd (Jooxter) - A Tale of Two Cities: From the Car Economy to the Internet of Everything - Calum Chace - Jarkko Hämäläinen (Intelle Innovations) - A New Kind of Money Is Reshaping the Cities - Bill Clee &amp; Peter Jaco (Asset Mapping) - João Marques Fernandes (CityKeys) - Crowdfunding in Future Cities - Crowdfunding in Future Cities Part 2 (Kickstarter Analysis) - Alex Siljanovski (Basestone) - Freddie Talberg (Pie Mapping) - Star Trek Was Wrong (and It's Not a Matter of Technology) - Hamish Watson (Polysolar) - Miguel Rodrigues (Cities2020 Brazil) - Songdo, the Story of an Artificial Creature - Paul Sheedy (Reward Technology) - Justin Lyon (Simudyne) - Future Cities Events and Conferences - Alberto Brogi (VisLab) - Karim Fahssis (ZephyTools) - Top Twitter Accounts in Future Cities - Future Cities Accelerators and Institutions - Pietro Martani (Copernico) - Sandra Sassow (SEaB) - Horseshoe Nails

Future Cities: 42 Insights and Interviews with Influencers, Startups, Investors

International

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