This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.This fourth edition of the classic text on American political communication uses principles and practices of speech communication to examine election campaigns. Widely used as the only truly comprehensive book written from a campaign perspective, this new edition is distinguished by fresh examples and information from the 1996 presidential campaign, the 1998 congressional campaigns, and early 2000 presidential campaigns.Trent and Friedenberg include up-to-date analysis and discussions of communicative styles and strategies, categories of advertising, advertising campaigns, mass media consumption and research, political debates and public speaking, news conferences and apologias, and the effects and influence of political consultants. Practitioners and students alike will clearly understand the strategic and tactical communication choices candidates and their campaign managers must make in this increasingly important area of American life. A crucial text for courses in political campaign communication, campaigns, persuasion, and mass communication.

Political campaign communication: Principles and practices

Politics & Social Sciences

Trent, Judith S.

Politics & Government

Praeger

Intended to provide a ";century's end"; overview of where the entire field of communication is heading, the speeches reprinted here were given at the 1996 national convention of the Speech Communication Association. Some of the most prominent researchers active in the discipline were asked to review the state of the art in their area of specialization, to limn new areas promising for study, and to help chart the course for the further study into the next century. Commissioned by Judith S. Trent, president of the National Communication Association, the speeches reprinted here include valuable and insightful overviews from such diverse areas as interpersonal communication studies, to examinations of the volatile realms of politics and organizations, to discussions of emerging issues like gender, health, and education, to descriptions of the contributions provided by critical lenses like social theory and cultural studies. All pro

Communication: Views from the Helm for the 21st Century

Humor & Entertainment

Pearson

Political Campaign Communication

Praeger Pub Text

Political Campaign Communication (Praeger Series in Political Communication)

Friedenberg, Robert V.

Business & Money

This Third Edition of the classic text uses principles and practices of speech communication to examine election campaigns. It has been widely used as the only truly comprehensive textbook written from a campaign perspective, and this edition provides historical material as well as covers the most current campaign practices. The new edition is distinguished by fresh examples and information from the 1992 and 1996 presidential campaigns and the 1994 congressional campaigns, including up-to-date analysis and discussion of: communicative styles and strategies; categories of advertising, advertising campaigns, mass media consumption, and research; political debates and public speaking practices; rhetorical strategies of announcements, addresses, news conferences, and other responses; the effects and influence of political consultants.
Practitioners and students alike will clearly understand the strategic and tactical communication choices candidates and their campaign managers must make in this increasingly important area of American life. This is the ideal text for courses in political campaign communication, campaigns, persuasion, and mass communication.

This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.
This fourth edition of the classic text on American political communication uses principles and practices of speech communication to examine election campaigns. Widely used as the only truly comprehensive book written from a campaign perspective, this new edition is distinguished by fresh examples and information from the 1996 presidential campaign, the 1998 congressional campaigns, and early 2000 presidential campaigns.
Trent and Friedenberg include up-to-date analysis and discussions of communicative styles and strategies, categories of advertising, advertising campaigns, mass media consumption and research, political debates and public speaking, news conferences and apologias, and the effects and influence of political consultants. Practitioners and students alike will clearly understand the strategic and tactical communication choices candidates and their campaign managers must make in this increasingly important area of American life. A crucial text for courses in political campaign communication, campaigns, persuasion, and mass communication.

Political Campaign Communication: Principles and Practices, Fourth Edition

Social Sciences

Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle.

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Rowman & Littlefield Publishers

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite_a thoroughly researched, insightful, and reader-friendly text.

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

Denton, Jr., Robert E.

See the best price to sell, buy, or rent books by Trent, Judith S.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Trent, Judith S.

See the best price to sell, buy, or rent books by Trent, Judith S.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Political campaign communication: Principles and practices

Communication: Views from the Helm for the 21st Century

Political Campaign Communication

Political Campaign Communication (Praeger Series in Political Communication)

Political Campaign Communication (Praeger Series in Political Communication)

Political Campaign Communication: Principles and Practices, Fourth Edition

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)