Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers’ demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven’t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Business & Money

Treacy, Michael and Wiersema, Fred

Management & Leadership

Reading, Ma: Addison-Wesley Publishing Company, 1995

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Books by Treacy, Michael and Wiersema, Fred

See the best price to sell, buy, or rent books by Treacy, Michael and Wiersema, Fred. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market