The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence--to outshine the competition. 250,000 first printing. $175,000 ad/promo. Tour.

The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Business & Money

Treacy, Michael

Wiersema, Fred

Biography & History

Basic Books

The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

This audio examines the implications of a value discipline from an operating standpoint, offering step-by-step guidance on choosing and implementing the right one. 4 cassettes.

The Discipline of Market Leaders

Processes & Infrastructure

Soundelux Audio Pub

Authors use detailed case studies of some of the world's best known companies to examine the implications of each discipline from an operating standpoint and offers step-by-step guidance on choosing the right one.

Discipline of Market Leaders (Highbridge Distribution)

Marketing & Sales

HighBridge Audio

Double-Digit Growth: How Great Companies Achieve It--No Matter What

Discusses how businesses can identify and exploit opportunities for increased revenues, gross margins, and profits, citing the examples of such companies as Dell, Home Depot, and General Electric.

Management & Leadership

Portfolio Hardcover

In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book—revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits.
Treacy's main point is simple—it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the rest of us can learn their strategies and do the same thing. Using case studies from industry leaders such as Dell Computer, Home Depot, and GE, he shows the five steps that are imperative to ensure growth:
 • Keep the growth you have already earned • Look for growth where it's likely to be found • Take business from your competitors Treacy believes that any business can grow at a consistent double-digit rate, and with Double-Digit Growth, managers and investors now have the tools to achieve that lofty goal and maintain corporate success.
On the web: http://www.michaeltreacy.com

Finance

Penguin Publishing Group

See the best price to sell, buy, or rent books by Treacy, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Treacy, Michael

See the best price to sell, buy, or rent books by Treacy, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders

Discipline of Market Leaders (Highbridge Distribution)

Double-Digit Growth: How Great Companies Achieve It--No Matter What

Double-Digit Growth: How Great Companies Achieve It--No Matter What