Global Marketing Management: A Strategic Perspective (Hardcover) By Toyne, Brian; Walters, Peter G.P. Product Details Hardcover: 710 pages Publisher: Allyn & Bacon (December 1, 1988) Language: English

Global Marketing Management: A Strategic Perspective

Business & Money

Toyne, Brian

Walters, Peter G.

Management & Leadership

Allyn&Bacon

Global Marketing Management

Walters, Peter G.P.

Emphasizes the importance of developing overseas marketing strategies within a global, strategic planning framework. The authors discuss how the domestic and international marketing effort must be responsive to market needs, yet be guided by and support the companies corporate strategies.

International

United States Textile Mills Products Industry: Challenges and Strategies for the Future

Economics

Univ of South Carolina

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