The eye, the camera's lens, and the computer screen all treat color differently. This important addition to the designer's reference library helps resolve the differences among the numerous media that contemporary designers work with every day. Comprehensive in scope, it brings together key elements of color theory, practice, and application, addressing a wide range of issues specific to graphic design in both print and digital media. Beyond step-by-step techniques for managing color in modern graphic design practice, Designer's Color Manual also addresses topics which help designers understand color in a variety of disciplines, looking at historical color systems, color in art, and the psychology of color, among dozens of other topics. Author and designer Tom Fraser also takes other graphics-related practices into account -- interior design, digital rendering, packaging and merchandise design -- aiding the designer in mastering the far-reaching effects of color in almost any project. Heavily illustrated with over 1,000 color images, Designer's Color Manual addresses an area that's been gray for too long in the full-color world of contemporary design.

Designer's Color Manual: The Complete Guide to Color Theory and Application

Arts & Photography

Tom Fraser

Adam Banks

Graphic Design

Chronicle Books+

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Books by Tom Fraser

See the best price to sell, buy, or rent books by Tom Fraser. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Designer's Color Manual: The Complete Guide to Color Theory and Application