A Clear Eye for Branding uses a conversational mode to help you understand how customers bring their own meaning to your brand and how the brand must constantly meet the customers' expectations in order to stay in its prime. You will see branding in new, clear ways with a renewed energy to put everyone in your organization from top to bottom, on the same path to supporting the brand.

A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept

Business & Money

Tom Asacker

Management & Leadership

Paramount Market Publishing, Inc.

If you're confused and disillusioned by the simplistic techniques and acronym-laden formulas coming at you from every direction about how to create a brand that attracts customers, and engages and delights them, you're in luck! In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different! You'll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees. Written by one of the leading names in the new marketing revolution, this pioneering book will inspire entrepreneurs of all stripes, shake the sleep out of an organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.

A Little Less Conversation: Connecting with Customers in a Noisy World

Marketing & Sales

Do you understand how people make decisions in a marketplace exploding with options? Do you want to give your idea--whether it's a new business, a pitch to a client or boss, a breakthrough technology, or a worthy cause--the best possible chance for success? 
Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy by Tom Asacker argues that the leaders of the future--the winners in the marketplace of ideas--will be those who master the distinctions of that marketplace. 
"There are doors, invisible metaphysical doors, to people's hearts and minds," Asacker says. "More importantly, there are specific keys and designs which will unlock those doors. I've spent the past twenty years decoding this seemingly incomprehensible mystery." 
Both a manifesto and a framework for success, Opportunity Screams is filled with insights and inspiration, examples and ideas. You'll learn from philosophers and playwrights like Goethe and Shaw. You'll be inspired by entrepreneurs like Disney and Jobs. 
Enlightening words from economists and management gurus including Peter Drucker, Tom Peters, Michael Porter, and John Kay are sprinkled throughout. 
A host of entertaining stories about organizations and individuals will provide insightful lessons. Included are well-known brands like Southwest Airlines and Volkswagen as well as less familiar ones such as New Pig, Blendtec, Gary Vaynerchuk, and Hugh MacLeod.

Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy

Leaders of the future the winners in the marketplace of ideas will be those who master the distinctions of that marketplace. In this eye-opening little book, the author demystifies today's rapidly changing marketplace and makes the hidden, yet essential criteria for success, viscerally clear. Says Tom Peters,"When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time." Customers want to be surprised, and to be proud that they are associated with you and your products. If customers believe you have their best interests at heart, they will be yours forever. This engaging and quick read will help you refocus your strategy for today s shifting economy and motivate you and your colleagues to pursue your ideas with passion and daring as you uniquely add value to people s lives. Do you understand how people make decisions in a marketplace exploding with options? Do you want to give your idea whether it's a new business, a pitch to a client or boss, a breakthrough technology, or a worthy cause the best possible chance for success? "There are doors, invisible metaphysical doors, to people's hearts and minds," Asacker says. "More importantly, there are specific keys and designs which will unlock those doors. I've spent the past twenty years decoding this seemingly incomprehensible mystery." Both a manifesto and a framework for success, Opportunity Screams is filled with insights and inspiration, examples and ideas. You'll learn from philosophers and playwrights like Goethe and Shaw. You'll be inspired by entrepreneurs like Disney and Jobs. Enlightening words from economists and management gurus, including Peter Drucker, Tom Peters, Michael Porter, and John Kay are sprinkled throughout. A host of entertaining stories about organizations and individuals will provide insightful lessons, includng well-known brands like Southwest Airlines, Volkwagen, Muhammad Ali and Jamie Oliver as well as less familiar ones like New Pig, Gary Vaynerchuk, and Hugh MacLeod.

See the best price to sell, buy, or rent books by Tom Asacker. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Tom Asacker

See the best price to sell, buy, or rent books by Tom Asacker. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept

A Little Less Conversation: Connecting with Customers in a Noisy World

Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy

Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy