  There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion.  The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change.  The primary reason for publication of this new edition is to reflect this environment.  Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.     

Kleppner's Advertising Procedure (Ellis Horwood Series in Computers and Their Applications)

Business & Money

Thomas, Russell

Marketing & Sales

PRENTICE/HALL

Exercises in Synthetic Organic Chemistry

This book is comprised of a series of exercises in synthetic organic chemistry based around recently published syntheses.  Each exercise gives a reference to the original work, a synthetic scheme in which either structures or reagents have been omitted, a series of questions on the exercise, and in most cases references to related literature and useful reviews.    The exercises are designed to provide challenges for people with a wide range of backgrounds, from undergraduates to academic staff and industrial group leaders, and they enable the readers to increase their vocabulary of synthetic transformations.  Taking a novel approach, this volume encourages active participation; instead of absorbing standard strategies, readers are asked to propose solutions to set problems. The exercises are ideal for group discussions of organic chemistry.

Science & Math

Ghiron, Chiara

Chemistry

Oxford University Press

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Works of the English Reformers: William Tyndale and John Frith; Volume 3

William, Tyndale

John Frith

Franklin Classics Trade Press

The Works of the English Reformers: William Tyndale and John Frith; Volume 1

History

The Liberal Preacher (3-4)

SULLIVAN

The surprising, spicy story of this globe-trotting vegetable protein staple. &nbsp; To the untrained eye, there's nothing as unexciting as tofu, normally regarded as a tasteless, beige, congealed mass of crushed, boiled soybeans. However, tofu more than stands up on its own. Reviled for decades as a vegetarian oddity, the brave, wobbly block has made a comeback. This global history of bean curd stretches from ancient creation myths and tomb paintings, via Chinese poetry and Japanese Buddhist cuisine, to deportations in Soviet Russia and struggles for power on the African continent. It describes the potentially non-Chinese roots of tofu, its myriad types, why "eating tofu" is an insult in Cantonese, and its environmental impact today. &nbsp; Warning: this book actually makes tofu exciting. It's anything but bland.

Tofu: A Culinary History

Cookbooks, Food & Wine

Cooking Education & Reference

Reaktion Books

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Books by Thomas, Russell