Employees must change and develop to meet the challenges they will face. As part of this, the need for quality training and employee commitment to this concept must be recognised and accepted. Management will often accept short-term gain, sacrificing the development of their employees. This volume is concerned with the structure of learning experiences and the factors enabling trainers to be an effective force in employee development as well as showing trainers and managers how to develop the training function and be leaders in the supply and maintenance of quality.

Total Quality Training: The Quality Culture and Quality Trainer (MCGRAW HILL TRAINING SERIES)

Business & Money

Thomas, Brian

Management & Leadership

McGraw=Hill

Exploit the missing link in most quality initiatives: PEOPLE. Quality improvement (QI) theories come and go, but in the end it's real people who make or break any QI effort. The first resource to confront this ``undiscussable'' of organizational life, The Human Dimension of Quality, by management consultant Brian Thomas, goes beyond QI's well-known technical and procedural concepts to focus on quality's deeply personal side--tackling such often ignored issues as: why QI plans that look great on paper flop in practice--and how to get people to take ``ownership'' of their jobs to make QI programs really work together without personality and ``agenda'' clashes; ways to virtually eliminate negative thoughts and behaviors that can doom promising QI initiatives; how to tailor QI to the needs of your organizations and those working in it; much more.

The Human Dimension of Quality

Direct Marketing in Practice

Photoperiodism is the response to the length of the day that enables living organisms to adapt to seasonal changes in their environment as well as latitudinal variation. As such, it is one of the most significant andcomplex aspects of the interaction between plants and their environment and is a major factor controlling their growth and development. As the new and powerful technologies of molecular genetics are brought to bear on photoperiodism, it becomes particularly important to place new work in the context of the considerable amount of physiological information which already exists on the subject. This innovative book will be of interest to a wide range of plant scientists, from those interested in fundamental plant physiology and molecular biology to agronomists and crop physiologists.
<ul>
<li>Provides a self-sufficient account of all the important subjects and key literature references for photoperiodism</li>
<li>Includes research of the last twenty years since the publication of the First Edition</li>
<li>Includes details of molecular genetic techniques brought to bear on photoperiodism</li>
</ul>

Photoperiodism in Plants

Science & Math

Vince-Prue, Daphne

Biological Sciences

Academic Press

People of all ages are fascinated by dinosaurs. And they have a lot of questions about them too:
<ul>
<li>When and where did dinosaurs live?</li>
<li>Are they mentioned in the Bible?</li>
<li>What does the fossil evidence tell us about dinosaurs?</li>
</ul>
There are some people who say dinosaurs lived millions of years ago, long before humans. But if the Bible is correct when it talks about God's creation of the world and universe, then dinosaurs and people both lived on the earth at the same time.
Dinosaurs and the Bible explores the historical, scriptural, and fossil evidence about dinosaurs, and shares what we can know after many years of thoughtful, careful research.

Dinosaurs and the Bible

Religion & Spirituality

Religious Studies

Harvest House Publishers

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to:· Plan a direct marketing campaign· Integrate new technology with conventional direct marketing practice· Maximise the impact, efficiency and return on investment of your activites· Evaluate the success of a campaign - and improve on it next time!Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability.Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area. Shows how to plan and implement effective direct marketing campaigns A practical manual full of insider-tips on lifting response ratesBest practice cases from blue chip companies

Housden, Matthew

Marketing & Sales

Routledge

The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign. The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on:- * Identifying your best customers * Reaching potential prospects * Building your own cost effective mailing lists * Generating more business through effective copywriting * Planning and monitoring your campaign and * Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.

The Royal Mail Guide to Direct Mail for Small Businesses (Cima Professional Handbook Series)

Unknown, Author

Computers & Technology

Butterworth-Heinemann

The Return of the Native: Saint George Defeated (Twayne's Masterwork Studies)

Brian Thomas begins this insightful analysis of The Return of the Native by laying to rest the contention of some earlier critics that Hardy's was an "unconscious" sort of genius; on the contrary, Thomas argues, such narratives as The Return of the Native tend to be unified by carefully established antithetical polarities of metaphor and perspective. This novel is in fact constructed around the subtle alternation of different angles of vision, according to Thomas: people and things are constantly being seen, almost cinematically, from different visual distances and are thereby revealed in new ways or with new kinds of significance.Thomas examines how myths, Christian and pagan, apply to the novel, particularly the sun-hero myth and its merging with the Christian belief in a redeemer who comes to restore life. Thomas observes that many elements of this myth appear in the novel in virtually undisplaced form, which accounts for the wasteland imagery and for the central and subtextual motifs of loss, alienation, exile, and fall. Thomas points up the irony in Hardy's use of the sun-hero myth by paralleling the legend of Saint George slaying the dragon with a "hero" who turns out to be impotent and all but blind to the salvific role accorded him.The unique power of The Return of the Native is, Thomas observes, related to its operatic quality. Although conceived in naturalistic terms, Egdon Heath has an archaic strangeness that frees the story's social world from the confines of plausibility. While often melodramatic and sometimes verging on the absurd, the novel's sense of passion and pathos is, Thomas contends, always on the grand scale. Desire and fear are characterized by a peculiar operatic compulsiveness precisely because they resonate within the context of what seems to be a compulsion of a much larger and stranger kind - a primal force that both shapes those human emotions and is oblivious to them.

Literature & Fiction

HARDY, THOMAS

History & Criticism

Twayne Pub

Geometry in Pictorial Composition

Oriel Press

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Books by Thomas, Brian