Already popular in England, the magazine did not appear in America until 1741, the last of the print media to be established in the New World. Pioneered by Benjamin Franklin, Thomas Paine, and Noah Webster, these first periodicals were written for an elite, and often slavishly followed the patterns established by their British predecessors. Today, American magazine publishing is the most innovative in the world and, far from elitist, reaches a mass market of millions. In this new volume, John Tebbel and Mary Ellen Zuckerman do for magazines what Tebbel did for book publishing in Between Covers, providing the first comprehensive one-volume history of the medium. This carefully researched and sweeping work ranges from tales of the earliest magazines, The General Magazine of Benjamin Franklin and American Magazine by Andrew Bradford, to contemporary giants such as TV Guide and Sports Illustrated, and includes a history of the business press. There are sections devoted to women's magazines--surprisingly diverse and widespread, even in the 19th century--and to periodicals for black Americans--an area most often overlooked in media history. All of the big names of magazine publishing are here, too: Hearst, the Harper Brothers, and Henry Luce, whose Time revolutionized the way news was reported, and whose Life became known as "America's magazine." Tebbel and Zuckerman cover an impressive array of magazines, from the staid (like William F. Buckley's National Review) to the offbeat (like Semiotext, which is aimed at "unidentified flying leftists, neo-pagans...and poetic terrorists"); and from the million-selling (which Ladies' Home Journal was the first to become in 1903) to the marginal (like The Masses, whose publishers invited Socialist Max Eastman to be editor with the succinct invitation, "You are elected editor of The Masses. No pay."). Along the way we find dozens of surprising details, even about the most familiar magazines; how many readers know, for example, that in the early part of this century, the publishers of Cosmopolitan wanted to establish a "Cosmopolitan University," and that they also tried to purchase Cuban independence from the Spanish for $100 million? The Magazine in America is packed with odd facts, candid portraits, and other insights into the world of magazine publishing. From accounts of business deals to anecdotes of the people involved, there is something for everyone interested in the medium and its history.

The Magazine in America, 1741-1990

TEBBEL, John

Zuckerman, Mary Ellen

Reference

Oxford University Press

American Library (1976) Mentor ;Paperback: 468 pages.clean tan; spine lightly creased Binding is solid and insides are free of writing and marking. white areas in cover aged shelfwear(s4

The Media in America

Politics & Social Sciences

Social Sciences

Signet

A fresh perspective on America's least understood war debunks common myths, explaining that the Boston Massacre was a case of British self-defense, the Battle of Bunker Hill was fought on Breed's Hill, and other facts. 12,500 first printing.

Turning The World Upside Down: Inside the American Revolution

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Describes major development in the printing and publishing of books since the seventeenth century and provides a directory of existing publishers

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Omnigraphics, Inc.

Before Europeans came to the vast region that is now the United States, over one million Native Americans inhabited the land, from the Northern ice wastes to the Southern swamps, from the Eastern forests to the Western plains. After four centuries of nearly continuous warfare, fewer than four hundred thousand remained. This is the dramatic, heartrending account of their survival...against all odds.

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Books by TEBBEL, John