In the 1960s, multinational corporations faced new image problems--and turned to the art world for some unexpected solutions. The 1960s saw artists and multinational corporations exploring new ways to use art for commercial gain. Whereas many art historical accounts of this period privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. &nbsp; From Andy Warhol's work for packaged goods manufacturers to Richard Serra's involvement with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements.

Forms of Persuasion: Art and Corporate Image in the 1960s

Arts & Photography

Taylor, Alex J.

History & Criticism

University of California Press

Recognized as a major Pop artist in his day, Allan D'Arcangelo (1930-1998) has yet to receive the critical reevaluation of painters like Roy Lichtenstein and James Rosenquist. His first monograph in nearly a decade introduces new audiences to his iconic paintings, particularly his celebrated visions of life on the road. Like Pop peers Andy Warhol and Ed Ruscha, Allan D'Arcangelo incorporated mass-manufactured images in works that elevate scenes of everyday American life. While his work often features imagery from more familiar 1960s art--Jacqueline Kennedy and Marilyn Monroe, smoking pin-up girls, Superman, Lucky Strike--it differs in the surreal elements he introduced to Pop tropes and romantic views of the American industrial landscape. D'Arcangelo once observed his "most profound experiences of landscape were looking through the windshield." The artist brought a Pop sensibility to the tradition of landscape painting in a graphic style that touched on Minimalism, Precisionism, and Hard-edge painting. Often framed from the perspective of the driver's seat, D'Arcangelo's work captures the deeply American experience of flying down an endless road. D'Arcangelo's signature scrolling landscape cut through with flashing signs is as familiar to road trippers as it is to video game racers. This comprehensive publication includes over 200 reproductions and three essays detailing what critic Dore Ashton describes as the "poetic awareness of the vastnesses both visible and invisible in American life [that] marked and distinguished [D'Arcangelo's] work."

Allan D'Arcangelo

Whiting, Cécile

Moffit, Evan

Rizzoli Electa

Australia’s Impressionists focuses on the paintings of Tom Roberts, Arthur Streeton, Charles Conder, and John Peter Russell. All were key players in a distinctively Australian art movement that drew on influences ranging from Whistler’s subtle Nocturnes to the European tradition of plein air painting, and revealed Russell (who spent his working life in France, embedded in the avant garde) as one of the outstanding colorists of his time. This beautiful book challenges our preconceptions of what is meant by Impressionism, enriches our understanding of Australian art, and reveals the international nature of art-historical movements and exchanges in the 19th century. The story is framed by unmistakably Australian subjects and locations, by a preoccupation with light and color, and in the context of Australian identity and sense of nationhood.

Australia's Impressionists

Riopelle, Christopher

Thomas, Sarah

Bonyhady, Tim

Goudie, Allison

National Gallery London

A collection of 1960s works by key pop artist James Rosenquist This concise catalog presents iconic works from the 1960s by celebrated pop artist James Rosenquist (1933-2017) and features art historical essays and a foreword by the director of the James Rosenquist Foundation.

James Rosenquist: Visualising the Sixties

Individual Artists

Galerie Thaddaeus Ropac

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Books by Taylor, Alex J.