From November 2002 to May 2003, Steve Tatham worked alongside American military planners in the Gulf, coordinating the huge media campaign that foreshadowed and accompanied the eventual invasion of Iraq. From first hand experience he witnessed how, in advance of the outbreak of hostilities, the US planned to win over skeptical Arab hearts and minds. Yet as the campaign unfolded, Tatham, the Royal Navy's public spokesman in Iraq, saw how differently the British and Americans regarded the media and how badly journalists from the Arab world, in particular from Al-Jazeera satellite television, were treated in comparison to those from coalition nations. His book is highly critical of how the United States handled its information war. Notwithstanding the best efforts of well meaning senior US officials, the mounting death toll, both military and civilian, saw the Americans all but ignore the Arab media , focusing instead on a largely acquiescent domestic press, one still obsessed with Al Qaeda's 9/11 attacks on the homeland and only too happy to fly the Stars and Stripes. Images of dead and captured coalition servicemen led to Arab channels being accused of bias against western forces, and such was the demonisation of some channels that many observers began to wonder if President Bush's declaration that 'you are either with us or against us' applied not just to nation states but also to the world's media.

Losing Arab Hearts and Minds: The Coalition, Al Jazeera and Muslim Public Opinion

History

Tatham, Steve

Military

Front Street Press

Through the prism of operations in Afghanistan, the author examines how the U.S. Government's Strategic Communication (Sc) and, in particular, the Department of Defense's (DoD) Information Operations (Io) and Military Information Support to Operations (Miso) programs, have contributed to U.S. strategic and foreign policy objectives. It assesses whether current practice, which is largely predicated on ideas of positively shaping audiences perceptions and attitudes towards the United States, is actually fit for purpose. Indeed, it finds that the United States has for many years now been encouraged by large contractors to approach communications objectives through techniques heavily influenced by civilian advertising and marketing, which attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. While an attitudinal approach may work in convincing U.S. citizens to buy consumer products. . .

U.S. Governmental Information Operations and Strategic Communications: A Discredited Tool or User Failure? Implications for Future Conflict (Enlarged Edition)

Education & Teaching

Institute, Strategic Studies

College, U.S. Army War

Schools & Teaching

lulu.com

They came to feed on the body politic! Come Hell or High Office, a satirical look at all the creatures of the right! It's completely unfair and not balanced whatsoever! Pete Von Sholly, creator of CAPITOL HELL, and political commentator Steve Tatham bring you cutting edge political satire just in time for the mid-term elections. So, If you're a card-carrying Republican, stop reading now. If not, you must get this book. Von Sholly puts UGLI into the Republican party with his all-new versions of top party leaders and apparatchiks. See Sarah Palin rendered as a vampire McCain as a three-eyed freak. Glen Beck as a half-brained zombie. Also, including Lou Dobbs, Michelle Bachman, John Boehner and many, many others. Sholly's imagery coupled with wry commentary by Steve Tatham is a perfect gift for the Republican sitting in the cubicle next to you!

Repuglicans

Comics & Graphic Novels

Comic Strips

BOOM! Town

Behavioural Conflict: Why Understanding People and Their Motives Will Prove Decisive in Future Conflict

Whilst geopolitics, economics, religion and ethnicity all play crucial roles in starting and sustaining conflict this book advances the idea that it will be people’s behaviour, and the West’s ability to understand, interpret and influence that behaviour which will become the defining characteristic of resolving future armed disputes. This seminal study draws directly on the authors’operational experiences in Sierra Leone, Northern Ireland, Bosnia, Kosovo, Iraq, Lebanon and Afghanistan. Includes a chapter by behavioural scientist Dr. Lee Rowland and an introduction by the BBC Radio 4 “More or Less” presenter Tim Harford. The foreword is by former ISAF commander General (ret.) Stanley McChrystal. This book argues that future conflicts will be best resolved by focusing attention on altering the behaviours of others, either in advance – and therefore deterring conflict – or as a coupled component in the process of combat and post-combat operations. They also argue that Western Armies have learnt too many lessons the hard way and been found wanting too easily. "Behavioural Conflct" argues for a fundamental rethink of the way that the West’s militaries are organised, educated, trained and deployed.

MacKay, Andrew

Military Studies Press

Whilst geopolitics, economics, religion and ethnicity all play crucial roles in starting and sustaining conflict this book advances the idea that it will be people's behaviour, and the West's ability to understand, interpret and influence that behaviour which will become the defining characteristic of resolving future armed disputes. This seminal study draws directly on the authors'operational experiences in Sierra Leone, Northern Ireland, Bosnia, Kosovo, Iraq, Lebanon and Afghanistan. Includes a chapter by behavioural scientist Dr. Lee Rowland and an introduction by the BBC Radio 4 "More or Less" presenter Tim Harford. The foreword is by former ISAF commander General (ret.) Stanley McChrystal. This book argues that future conflicts will be best resolved by focusing attention on altering the behaviours of others, either in advance - and therefore deterring conflict - or as a coupled component in the process of combat and post-combat operations. They also argue that Western Armies have learnt too many lessons the hard way and been found wanting too easily. "Behavioural Conflct" argues for a fundamental rethink of the way that the West's militaries are organised, educated, trained and deployed.

See the best price to sell, buy, or rent books by Tatham, Steve. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Tatham, Steve