You Will Be Satisfied

Ford Motor Company's most successful salesman shows listeners how to turn happy customers into financial loyalists and leave their competitors in the dust.

Tasca, Bob

Caldwell, Peter

Business & Money

HarperAudio

The world's most effective practitioner of customer service and Ford's leading salesman passes along his philosophies on how anyone can achieve incredible sales volume through unheard-of customer loyalty, by using real-life anecdotes, lessons, and much more. $40,000 ad/promo. Tour.

You Will Be Satisfied: Ford Motor's Top Salesman Shows You How to Turn Happy Customers into Fanatical Loyalists and Leave Your Competitors in the Dust

Management & Leadership

HarperBusiness

Bob Tasca is, quite simply, the world's most effective practitioner of customer satisfaction. His accomplishments are astounding. His small Ford dealership is consistently among the world's best in sales volume, and industry executives from all over often visit in order to learn from his operation. Though he sells a generic product, Tasca has at times achieved the unheard-of feat of capturing 24 percent of his metro market, and he regularly sees 65 percent of his customers return -- triple the loyalty rate of his competitors. 
 In You Will Be Satisfied, he reveals how anyone, whether shoe salesman, software company middle manager or bookstore owner, can drive customer loyalty to dizzying heights. In the book's short, punchy chapters, real-life anecdotes and bulleted lessons, readers will find the knowledge and tools they need to send their sales soaring.

Business Culture

Harper Paperbacks

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Books by Tasca, Bob