Editorial, press and PR photographers need to be able to take a range of interesting and informative photographs - from celebrity portraits to magazine covers, news events, promotional pictures and fashion assignments. Success in these areas requires not just individual flair and skill, but an ability to market those talents in order to win space in publications. Based on the author's own experience of undertaking assignments for national and local newpapers, trade magazines, PR clients and book publishers - this book is a practical guide to the art of 'being professional'. The book is packed with hints, tips and first-hand advice on the day-to-day running of a business, the equipment you need and how to organise your finances - all the things that professionals might wish they had known when they first started out. Advice on the best way to present your portfolio and how to deal with clients and work to a brief is also given. Sections on practical technique show the best way to approach a variety of assignments, with suggestions for good composition, what equipment to use and how to get the best results. The examples range from location work, to press assignments, pack-shots, cover pictures, portraits, events and picture stories. The reader is then taken into the studio and shown the principles of lighting and how to control exposure with greater precision than is normally possible in the field. Practical information for the aspiring professional on how to get the best results on different assignments Must-have tips on running a business to you can see the full picture Learn from seven photographers how they got started: Paul Stewart, Ken Lennox, Tom Stoddart, Roger Bamaber, Jim Marks, Chris Bennett and Rod Ashford so you can too!

Professional Press, Editorial and PR Photography (Professional Photography Series)

Arts & Photography

Tarrant, Jon

Photography & Video

Focal Press

Jon Tarrant offers practical guidance on equipment, guidance on technique and information about some of the underlying theories that apply to photographic lighting. Starting from general principles and progressing through ever more specific details, he leads the reader towards a series of example images that show the application of photographic lighting in a wide variety of different situations. Anyone working with film or digital imaging will find this an essential reference source that is packed with both information and ideas. 'The Practical Guide to Photographic Lighting' is a comprehensive source that is fully illustrated with colour and black and white images which comprise not just final photographs but also intermediate and proof pictures that contributed towards the finished result. Jon Tarrant explains how different effects can be produced, and how to work with light to achieve polished pictures and a stunning range of creative images. Benefit from a professional's experience with the full colour, inspirational film and digital photographic lighting examplesFull details of basic and advanced lighting methods to help stretch your skillsWide coverage of many different kinds of lighting, from working with daylight to dedicated studio arrangements

Practical Guide to Photographic Lighting: For film and digital photography

Digital Camera Techniques

The best photographs start with proper attention behind the camera before you take them. Jon Tarrant shows you how to achieve this by fully explaining how digital cameras work so you too can achieve professional-looking results without having to resort to image manipulation on a computer. Jon explains all the basics of digital cameras: their anatomy; an outline of broad classes, indicated by price bands and features offered; a comparison with existing families of film cameras as a useful guide to newcomers. He also provides an invaluable buyer's guide pointing out features to look for on a digital camera before you make your purchase. Coverage includes detail on lenses, exposure basics, 'correct' exposure, using flash, the chip and the implications of this 'restriction', image quality and retaining this quality, as well as discussion of the difficulties of digital cameras and sections on specific types of photography with digital cameras. Complete coverage is ensured with information on printing, storage and filing, the Internet as a medium of images, picture software and digital enhancement, always keeping the emphasis on the fact that the most important consideration is how you take the photographs and the vision you had then and knowing when to stop tinkering with your image! This inspirational, full colour guide is what all digital camera owners have been waiting for. Jon Tarrant shows all keen digital photographers how to improve their photography and make the most of the latest technology. ·Learn from a professional how to make the most of your digital camera ·Improve the creativity of your pictures without having to use a computer ·See how you can overcome potential difficulties with this medium

Routledge

Understanding Digital Cameras: Getting the Best Image from Capture to Output

Understanding Digital Cameras will help you to: * Choose the right camera, lens and output option to capture the perfect image * Develop great technique, whatever your style or subject matter * Be inspired! Showcasing a wide range of images, plus the work and insights of guest photographers This key resource for all photographers will help you get the very best from today's sophisticated digital cameras. Discover which type of camera, lens, lighting and printer is right for you with clear explanations and close-ups of camera settings and menus. A key tool to improve your photography is to see comparison images side by side. Tarrant shoots the same scene with different equipment or a different approach, to show exactly what a camera and technique can or can't do. He also shows you images that haven't worked - and explains precisely why. In this book you will learn essential photographic techniques, before moving on to specific genres: people, nature, action shots and working in the studio. Detailed captions throughout explain which camera and lens was used for each shot and highlight key factors in getting the right exposure, lighting and composition. There is an essential troubleshooting guide to printing errors such as smudges, lines and colour casts. Discover how to produce fine art prints and optimize images for the Web. Plus key technical information on digital and optical quality and colour management. Packed with tips, clear explanations, with all photography terms defined, box outs with key information, and showcasing a wide range of image styles and subjects, this book (and a camera!), is all you need to start creating great images! Jon Tarrant has spent many years as an award-winning professional photographer and much-published photographic writer. He is former editor of the British Journal of Photography, to which he still contributes, and of Professional Photographer and HotShoe International magazines. * Choose the right camera, printer and software to capture the perfect image and produce the best print or image for the Web * Improve the creativity of your digital pictures - without having to use a computer * Packed with colour images, diagrams and charts for easy, visual learning!

The best photographs start with proper attention behind the camera before you take them. Jon Tarrant shows you how to achieve this by fully explaining how digital cameras work so you too can achieve professional-looking results without having to resort to image manipulation on a computer. Jon explains all the basics of digital cameras: their anatomy; an outline of broad classes, indicated by price bands and features offered; a comparison with existing families of film cameras as a useful guide to newcomers. He also provides an invaluable buyer's guide pointing out features to look for on a digital camera before you make your purchase.Coverage includes detail on lenses, exposure basics, 'correct' exposure, using flash, the chip and the implications of this 'restriction', image quality and retaining this quality, as well as discussion of the difficulties of digital cameras and sections on specific types of photography with digital cameras. Complete coverage is ensured with information on printing, storage and filing, the Internet as a medium of images, picture software and digital enhancement, always keeping the emphasis on the fact that the most important consideration is how you take the photographs and the vision you had then and knowing when to stop tinkering with your image!This inspirational, full colour guide is what all digital camera owners have been waiting for. Jon Tarrant shows all keen digital photographers how to improve their photography and make the most of the latest technology.

Understanding Digital Cameras will help you to: * Choose the right camera, lens and output option to capture the perfect image * Develop great technique, whatever your style or subject matter * Be inspired! Showcasing a wide range of images, plus the work and insights of guest photographers This key resource for all photographers will help you get the very best from today's sophisticated digital cameras. Discover which type of camera, lens, lighting and printer is right for you with clear explanations and close-ups of camera settings and menus. A key tool to improve your photography is to see comparison images side by side. Tarrant shoots the same scene with different equipment or a different approach, to show exactly what a camera and technique can or can't do. He also shows you images that haven't worked - and explains precisely why. In this book you will learn essential photographic techniques, before moving on to specific genres: people, nature, action shots and working in the studio. Detailed captions throughout explain which camera and lens was used for each shot and highlight key factors in getting the right exposure, lighting and composition. There is an essential troubleshooting guide to printing errors such as smudges, lines and colour casts. Discover how to produce fine art prints and optimize images for the Web. Plus key technical information on digital and optical quality and colour management. Packed with tips, clear explanations, with all photography terms defined, box outs with key information, and showcasing a wide range of image styles and subjects, this book (and a camera!), is all you need to start creating great images! Jon Tarrant has spent many years as an award-winning professional photographer and much-published photographic writer. He is former editor of the British Journal of Photography, to which he still contributes, and of Professional Photographer and HotShoe International magazines.

Book by Williamson, Stu, Tarrant, Jon

Concept to Print: Advanced Techniques in Creative Portraiture

Williamson, Stu

Silver Pixel Pr

Book by Bartlett, Larry, Tarrant, Jon

Black & White: Photographic Printing Workshop

Bartlett, Larry

See the best price to sell, buy, or rent books by Tarrant, Jon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Tarrant, Jon

See the best price to sell, buy, or rent books by Tarrant, Jon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Professional Press, Editorial and PR Photography (Professional Photography Series)

Practical Guide to Photographic Lighting: For film and digital photography

Digital Camera Techniques

Understanding Digital Cameras: Getting the Best Image from Capture to Output

Digital Camera Techniques

Understanding Digital Cameras: Getting the Best Image from Capture to Output

Concept to Print: Advanced Techniques in Creative Portraiture

Black & White: Photographic Printing Workshop