Strategic Social Media: From Marketing to Social Change

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. <ul>
<li>Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform</li> <li>Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future</li> <li>Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share</li> <li>Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour</li> <li>Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold </li> </ul>

Business & Money

Mahoney, L. Meghan

Tang, Tang

Marketing & Sales

Wiley/Blackwell

L Meghan Mahoney

Welcome to Fairy Tales from Tang Tang 
Tang Tang weaves traditional Chinese storytelling with Western fantasy elements, using vivid language to craft unique stories of wonder and magic. These beautiful, poignant fairy tales will leave an imprint on your heart with their universal themes of friendship, family, loyalty and loss. 
What happens when … a young boy makes a promise to a childhood friend? generations of imps misunderstand a nursery rhyme? a grandmother sneaks out of heaven to visit her granddaughter? a girl grows up and loses interest in a beloved pet? 
This book is for children and for adults who never lost their sense of wonder. 
Translated from the original Chinese

The Cat-Tailed Rabbit and Other Stories (Fairy Tales from Tang Tang)

Children's Books

Animals

WordFire Press, LLC

Silver and Plum and Other Stories (Fairy Tales from Tang Tang)

Welcome to Fairy Tales from Tang Tang\nTang Tang weaves traditional Chinese storytelling with Western fantasy elements, using vivid language to craft unique stories of wonder and magic. These beautiful, poignant fairy tales will leave an imprint on your heart with their universal themes of friendship, family, loyalty and loss.\nWhat happens when … 
two children promise to reunite in a year and two toy cats make the same pledge? a ghost carries an orphan girl away to his island to teach his plants to talk? an immortal phoenix falls in love with a mortal man? a young boy rides a mysterious train intto the wilderness? a sleepless ghost decides to hang upside down in a girl’s chimney? 
This book is for children and for adults who never lost their sense of wonder.\nTranslated from the original Chinese

Great-Great-Great-Great Grandma's Radish and Other Stories (Fairy Tales from Tang Tang)

Biographies

<div>When Tilly befriends an ugly and feared old woman in her village, she is surprised to discover that she is really an aqua pixie! Faithfully waiting for rain to come and restore her lake, the one that aqua pixie Kakasha has been in hiding for many years. Can Tilly help her find her way back home, or will Kakasha give up on Lake Pululu and become a real human?</div>

Aqua Pixie Kakasha

Science Fiction & Fantasy

Little Steps Publishing

The Sun and the Mayfly

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Books by Tang, Tang