Graphic Design School

Arts & Photography

Swann, Alan

History & Criticism

HarperCollins, Publishers

A thorough, carefully structured course in graphic design compiled by a practising designer with 20 years of experience Completely revised and updated to cover computer-aided design and the use of software applications in all aspects of commercial design Practical guidance on design for magazines, books, packaging, advertising, and corporate design Tips on producing professional work from leading design practitioners Illustrated in full color throughout, including projects for students to work through and solutions to real-life problems

Computers & Technology

wiley

A thorough, carefully structured course in graphic design compiled by a practising designer with 20 years of experience Completely revised and updated to cover computer-aided design and the use of software applications in all aspects of commercial design Practical guidance on design for magazines, books, packaging, advertising, and corporate design Tips on producing professional work from leading design practitioners Illustrated in full color throughout, including projects for students to work through and solutions to real-life problems

Graphic Design

Focuses on the materials and techniques used in turning design concepts into effective rough visual models, and includes a number of finished roughs as examples

Creating Dynamic Roughs

Quarto Publishing

The new edition is basically a complete overhaul of the original, very popular edition. The design process is explored in incremental stages, taking one elemental at a time. Each section offers advice on methods and uses of self-assessment. Book is made up of 3 sections each with topics illustrated with 9-12 specifically- commissioned mini designs to show options, set exercises for reader and then self- critique and professional examples from around the world. Sections are: 
 Basic design principles (60 pps) teaches ground rules of balance and harmony in design including basic design, typefaces, color 
 Design decisions (36 pps) looks at areas of design and how each may be analyzed including initial brief &amp; decisions, analysis of copy, analysis of imagery, analysis of results 
 Design projects and categories (38 pps) showing how the principles have been applied including information design, text &amp; display type, primarily display type 
This edition contains updated examples from international designers and design agencies and newly worked examples and projects to meet the needs of a younger generation designing in the new millennium. One added area of particular interest is the Internet, with examples and a project on home page and links design. The book is four-color throughout and has a completely new and modern design that focuses on style, clarity and ease of learning. Exercises have been devised to enable the reader to practice as they learn. Revised by David Dabner with Alan Swann's name still attached as primary author.

How to Understand and Use Design and Layout

Business & Money

Marketing & Sales

North Light Books

Discusses the use and impact of grids and how to utilize them in planning graphic design layouts

How to Understand and Use Grids

Focuses on the materials and techniques used in turning design concepts into effective rough visual models, and includes a number of finished roughs as examples

Explains, through case studies, how to target a design to the right market using the elements that make a design appeal to a particular audience

Designed Right!

Find out how design works and how you can make it work for you. Helps you with: Choosing a shape to work on, choosing the right proportion for your line, choosing a typeface for headings and text, deciding on the size and shape of work on selecting a suitable typeface, deciding on the right color, designing stationary, a business card, a newsletter, a full-color brochure, an advertising insert for direct mail, a point-of-sale package.

F & W Publications, Incorporat

Charts the publications and designers that have shaped graphic design in the twentieth century, covering books, magazines, advertising and newspapers

Layout Source Book

A Quarto Book / Published by Wellfleet Press, NJ

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Books by Swann, Alan

See the best price to sell, buy, or rent books by Swann, Alan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Graphic Design School

Graphic Design School

Graphic Design School

Creating Dynamic Roughs

How to Understand and Use Design and Layout

How to Understand and Use Grids

Creating Dynamic Roughs

Designed Right!

How to Understand and Use Design and Layout

Layout Source Book