Welcome to Kidfluence - an era unlike any other. From what breakfast cereal they buy, to where they vacation, to what car would make a good family vehicle, today's kids are having a dramatic impact on their families' purchasing decisions and on Canadian commerce. And businesses are taking notice. Cereal advertising is geared to kids, cruise lines cater to their desires and car companies invite them into the boardroom. 
Just who handed kids the reins of power? There are a number of forces at play among this group often referred to as Generation Y. Their sheer numbers (just over one quarter of the Canadian population) combined with their spending power (a cool $15 billion) and a variety of evolving cultural and societal attitudes have made them a force to be reckoned with. 
Generation Y is altering the face of business today and will continue to do so well into the future. From a societal viewpoint, Kidfluence shows you the impact of changing family norms in Canada, evolving parental attitudes and early exposure to new opportunities. From an economic perspective, Kidfluence helps you understand the role of kids in business, shares expert views from across Canada and the U.S. and offers quantitative information on the spending and thinking power of today's kids. 
Generation Y will be rocking our universe for the next century - even more so than the baby boomers before them. Are you ready for them Canada?

Kidfluence: Why Kids Today Mean Business

Sutherland, Anne

Thompson, Beth

Business & Money

Paramount Market Publishing

Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.

kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

Marketing & Sales

McGraw=Hill

Gypsies: The hidden Americans

Politics & Social Sciences

Social Sciences

Tavistock Publications

The Gypsies portrayed in this book are the Vlax-speaking Rom, the largest group of Gypsies in the United States, numbering 500,000. Not officially recognized as a minority in the U.S. until 1972, Gypsies have led an almost entirely invisible existence here. Now in this fascinating work--the first complete account of American Gypsies--Sutherland has produced an in-depth look at the full range of everyday social life among the Rom. Separate, elusive, complex, and unique among the people of the world, Gypsies have preserved their traditional way of life. How have they avoided assimilation? What keeps them apart? How are they organized, and what do they believe? These and other important questions about these hidden Americans are addressed in Sutherland's contemporary study.

Gypsies: The Hidden Americans

Waveland Pr Inc.

Globalization theorists predict that the forces of globalization will divide the countries of the world into a few winners and many losers. This book challenges that idea and suggests that the very margins of the global world system―where the construction of local relations and group identities within a deterritorialized, transnational political economy allows for a creative postmodernism―may become the areas of the most creative cultural activity. The difficulties facing those who are globalizing in the margins come from powerful transnational movements such as the environmental movement, the international drug trade, and migrations of people including international tourists. Ironically, instant contact with the rest of the world has created a sense of local identity that transcends the local and is truly multicultural.Belize is a diverse, multicultural society that is both cosmopolitan and deterritorialized, searching for new forms of collective expression, identity, and imagined possibilities, coming into its own as a nation at a time of increasing awareness of global social realities. Perhaps the rreatest challenge faced by Belizeans is the power of the transnational eco-colonialists who have, with missionary zeal, garnered control of land and resources and placed themselves in positions of political power. The present is an end of history for Belize and the beginning of a new era, one that is peculiarly postmodern, globalized, and creative.

The Making of Belize: Globalization in the Margins

Economics

Praeger

Documents the history and rapid globalization of Belize as it confronts postmodernity.|Globalization theorists predict that the forces of globalization will divide the countries of the world into a few winners and many losers. This book challenges that idea and suggests that the very margins of the global world systemâ ''where the construction of local relations and group identities within a deterritorialized, transnational political economy allows for a creative postmodernismâ ''may become the areas of the most creative cultural activity. The difficulties facing those who are globalizing in the margins come from powerful transnational movements such as the environmental movement, the international drug trade, and migrations of people including international tourists. Ironically, instant contact with the rest of the world has created a sense of local identity that transcends the local and is truly multicultural.||Belize is a diverse, multicultural society that is both cosmopolitan and deterritorialized, searching for new forms of collective expression, identity, and imagined possibilities, coming into its own as a nation at a time of increasing awareness of global social realities. Perhaps the rreatest challenge faced by Belizeans is the power of the transnational eco-colonialists who have, with missionary zeal, garnered control of land and resources and placed themselves in positions of political power. The present is an end of history for Belize and the beginning of a new era, one that is peculiarly postmodern, globalized, and creative.

Eddie's criminal career began at nine years old. Between the ages of fourteen and twenty-nine he spent eleven years behind bars with convictions for assault, theft and robbery. The phrase 'miss-spent youth' doesn't do Eddie justice.The final straw came during one prison term when an officer waited until Christmas Day to read him a letter from his wife, a letter telling him she was leaving him. Feeling as though he had nothing left in life Eddie reacted in the only way he knew how - violently.Not long after Eddie received a visit from a Christian minister. His message of new beginnings and forgiveness for past sins awoke something in him. Eddie realised that his old life was going no where, he needed a new direction so he trusted and believed the good news of Jesus Christ.From that moment on his life has never been the same. The change in Eddie's life has been so profound as to challenge the cynics who scoff at 'jailhouse conversions'. There is something more here than a guilty person caught in the act having a fit of conscience.Today Eddie reaches out to others through a ministry to the homeless, a testimony to the power of God to renew the whole person. Anne Sutherland's inspiring biography reminds us all that whatever our situation in life, we have a God who welcomes home the prodigal.

To the Extreme: The Eddie Murison Story (Biography)

Biographies & Memoirs

Murison, Eddie

Leaders & Notable People

Christian Focus

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Books by Sutherland, Anne