Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

Business Strategy: An Introduction

Business & Money

Stonehouse, George

Edgar, David

Business Culture

Red Globe Press

This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business. 
Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.

Global and Transnational Business: Strategy and Management

Campbell, David

Hamill, Jim

Purdie, Tony

International

wiley

A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used to explain complex issues and concepts. The exploration of the concepts reflects the most recent research in strategic management. Comprehensive coverage of topics includes current debates on ethics and resource-based strategy. The treatment of key issues via the use of up-to -date examples and case studies has been carefully structured for students who are studying this subject area for the first time. The pedagogical development within each chapter enables the students to apply and consolidate what they have learned. There are clear objectives, examples and case studies from a good range of industry sectors and organizations that students can relate to. These are used to contextualise and demonstrate application of the concepts discussed. Review and discussion questions are at the end of each chapter following the summary to allow students to consolidate their learning vis a vis the objectives and take it forward. Longer, more substantial case studies and questions have been included at the back of the textbook for seminar and assignment work.Model answers and guidelines relating to the discussion and case study questions are in the accompanying lecturer's supplement.David Campbell is also the author or Organizations and the Business Environment, published by Butterworth-Heinemann.* Complex issues described in a straightforward way for students new to this topic* Student friendly learning features throughout

Houston, Bill

Campbell, David J.

Butterworth-Heinemann

Strategic Management for Travel and Tourism

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory * Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding * Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays

Evans, Nigel

Travel

Routledge

'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy and strategic management * Complex issues explained in a straightforward way for students new to this topic * Student friendly learning features throughout * Case studies of varying lengths with questions included for assignment and seminar work * A discussion of both traditional theory and the most recent research in the field This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject. A web-based Tutor Resource Site accompanies the book. * Now a stronger emphasis on learning objectives,chapter summaries and review and discussion questions to consolidate learning * Comprehensive but clear coverage of the topic area provides concise study route for modular students * New chapters on business ethics, and types/levels of strategy added to enable closer link in with course structure and content

Business Strategy

Management & Leadership

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.  Among the new features and topics included in this edition are:  * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines  * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances  Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: A comprehensive introduction to the subjects of business strategy and strategic management Complex issues explained in a straightforward way for students new to this topic Student friendly learning features throughout Case studies of varying lengths with questions included for assignment and seminar work A discussion of both traditional theory and the most recent research in the fieldThis second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject.A web-based Tutor Resource Site accompanies the book.

See the best price to sell, buy, or rent books by Stonehouse, George. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Stonehouse, George

See the best price to sell, buy, or rent books by Stonehouse, George. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Business Strategy: An Introduction

Global and Transnational Business: Strategy and Management

Business Strategy: An Introduction

Strategic Management for Travel and Tourism

Business Strategy

Strategic Management for Travel and Tourism

Business Strategy: An Introduction