Designed to help the printer sell more printing by moving the battlefield away from price and creating irresistible customer relationships, GATFPress’s latest book shows why it is important to be thought of first in this relationship-based business and how to create successful sales and marketing efforts. Using concrete, real-world examples, Win Top-of-Mind Positioning is perfect for all graphic arts professionals wanting to increase their company’s bottom line, from owners and managers, through customer service representatives and production managers. 
"Have you ever wondered why some people have gone from zero to millions in a very short period of time? Yet, other decent and honest business people, who perform adequately, languish without much growth or profit. What makes the difference?" asks co-author T.J. Tedesco, president of Grow Sales, Inc., a consulting company serving the graphic arts industry. He helps graphic arts companies win more profitable business by prioritizing winning "top-of-mind" market position. Tedesco attributes the difference to what each person knows and how he or she makes use of that knowledge. 
"In the relationship-oriented printing industry, nothing contributes to a company’s success like effective sales and marketing efforts. Yet many on the front lines are given little more than a pat on the back and a friendly ‘go get’em!’ before being sent into a sales situation," says Tedesco. "This book was written to show graphic arts professionals how to outline a road map for finding sales and marketing excellence and, ultimately, winning more business." 
Win Top-of-the-Mind Positioning is divided into four sections: The Graphic Arts Landscape, Sales/Customer Service Excellence, Marketing Excellence, and View from the Top. Within each section are several brief and easy-to-read chapters covering topics from personal skills such as the art of listening, to traditional marketing instruction such as determining target industries. The marketing section gives numerous examples of effective low-cost marketing solutions appropriate for many circumstances.

Win Top-of-Mind Positioning

Arts & Photography

Stevens, Mike

Tedesco, T. J.

Mortimer, Henry

Graphic Design

Printing Industries Pr

Ninety-nine show cards: A photo album (Signcraft technical series)

Reference

Catalogs & Directories

SignCraft Pub. Co

The best climbs of Boulder, Colorado are included in this select guide. From Eldorado Canyon's multi-pitch classics to the sport climbs of Dinosaur Mountain and Boulder Canyon; from slab-happy cruises in the Flatirons to the city's famed bouldering, this guide covers it all.

Classic Boulder Climbs

Sports & Outdoors

Knapp, Fred

Baseball

Sharp End Pub

The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

Review\n"Finally, a book taking on the DTC world. Recommended." ― Alessandro Savelli, Founder and MD, Pasta Evangelists\n"Packed full of inspirational stories from pioneering brands, this book will prove a treasure trove of insight and learning for everyone who is interested in the DTC space." ― Simon Duffy MBE, Founder of Bulldog Skincare and Waken Mouthcare\n"The book I wish I had when starting Heights (and knew very little about the space). No matter where you are on your journey, there's always more to learn, but Mike has done a great job of distilling everything we need to know in one superb book. A must read if you're serious about DTC." ― Dan Murray-Setter, Co-Founder, Heights and Host of UKs Top Business Podcast, Secret Leaders\n"Mike's book is a goldmine of hard-earnt lessons and priceless insight from some of the most inspiring, disruptive and successful DTC brands of the last few years. It's a must-read for any entrepreneur looking to start or scale their DTC channel." ― Jason Gibb, Founder of the Bread and Jam Festival for Food Entrepreneurs\n"DTC is the most important emerging tool for anyone who makes a physical product. However, it is also the most misunderstood. Mike has captured the spirit of the DTC landscape while also highlighting just what this channel can do." ― Anthony Fletcher, Former CEO, graze and Founder, I Believe in Science\n"Very few books are both as inspiring and useful as this. Mike has looked beyond the glossy case histories to the real learning curves of success and failure in DTC and feeds the flame of our entrepreneurial spirit as he does so." ― Adam Morgan, author of "Eating the Big Fish" and Founder and Partner, Eatbigfish\n"Essential reading for anyone who works in or for the direct to consumer world." ― Mark Runacus MBE, Co-Founder Wax/On\n"I loved reading the gritty backstory of so many of my favourite founders and brands. Mike really brings it all together concisely and compellingly. Chock full of helpful learnings - a must-read for anyone adventuring and playing in the DTC world." ― Jonathan Petrides, Founder and CEO, allplants\n"A must-read for anybody working in marketing. DTC is so much more than a sales channel, and this book provides a healthy dose of case study inspiration and best practice tips around where brand meets e-commerce." ― Mark Palmer, Former Green & Black's and Pret A Manger Marketing Director, Founder of Cawston Press.\n"An essential read for those who work in DTC or are thinking about setting up on their own. The case studies and interviews with some of the UK's fastest growing DTC scaleups brilliantly capture the common challenges and different approaches to meeting them." ― Aron Gelbard, Founder and CEO, Bloom & Wild\n"Mike has drawn together the hard-earned lessons of the UK's most successful DTC companies, unearthing what it really took to make them fly. This book gives you the insights you just can't get elsewhere." ― Jon Wright, Partner, JamJar Investments and Co-founder, innocent drinks\n"Running a fast-growth business is all about learning. You often learn from your own mistakes, but it's far, far better to learn from others, from those that have gone before you and paved the way. Mike has done an incredible job assembling an all-star cast for us all to learn from and presented their lessons in a truly engaging way. A must-read for all entrepreneurs." ― Guy Blaskey, Founder and CEO, Pooch & Mutt\n"Companies can and should make the world a better place and win the hearts of people. This book, like its author, is guiding you to dare to be outspoken, different, better and more fact based. Learn how to open to pathways for loyal brand advocates to join you on your mission." ― Henk Jan Beltman, Chief Chocolate Officer, Tony's Chocolonely\n"A fantastic insight into some of the most successful DTC brands out there." ― Oliver Bridge, Founder, Cornerstone\n"I'm so glad this book exists! What a fantastic insight into how businesses are really built. It's never pret

Business & Money

Industries

Kogan Page.

Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

Begonias

Mike Stevens presents a complete and readable guide to one of the most popular flowering plant choices: begonias. The Begoniaceae has as many as 1,000 known and identified species plus countless hundreds of hybrids. This informative and practical guide for gardeners focuses on the popular tuberous begonias, and also includes: 
<ul>history and key discoveries culture of non-tuberous begonias large-flowered tuberhybrida in containers year-round basket begonias fertilizers, soils, watering and propagation creating your own hybrids remedies for pests, diseases and disorders 95 beautiful full color photographs </ul>
 With dozens of the author's recommended species and hybrids plus nursery sources and a bibliography, Begonias is a solid reference work.

Crafts, Hobbies & Home

Gardening & Landscape Design

Firefly Books

Join three Yellowstone National Park experts in their remarkable discovery of the park's 200-plus "new" waterfalls, most of which the American public, and even Yellowstone park rangers, have never before witnessed. These trailblazers are the first to document the existence of these spectacular natural features--at least 25 of which tower to heights of 100 feet or more--and the authors do so through striking photographs, engaging text, and detailed maps. The book also features the park's 50 known waterfalls and reveals the untold stories surrounding many of them. For nature-lovers, adventure-seekers, and Yellowstone aficionados alike The Guide to Yellowstone Waterfalls and Their Discovery is a landmark work, combining natural and human histories with unbelievably rare geographical discoveries.

The Guide to Yellowstone Waterfalls and Their Discovery

Whittlesey, Lee H.

RUBINSTEIN, Paul

Photography & Video

Westcliffe Pub

(Harmonica). Extraordinary harpist Mike Stevens has been named Central Canadian Bluegrass Entertainer of the Year five years in a row. In this book, he teaches all the techniques, tips and inside information you need to know to play bluegrass harmonica. He covers: holding the harp, lip pursing, tongue blocking, draw bending, vibrato, attacking the notes, wind chops, and a lot more. The CD features practice tunes for beginning, intermediate and advanced players, including two versions of some of the intermediate and advanced tunes: one at standard tempo, and one slowed down for easier learning.

Bluegrass Harmonica

Music

Centerstream Publications

(Harmonica). Extraordinary harpist Mike Stevens has been named Central Canadian Bluegrass Entertainer of the Year five years in a row. In this book, he teaches all the techniques, tips and inside information you need to know to play bluegrass harmonica. He covers: holding the harp, lip pursing, tongue blocking, draw bending, vibrato, attacking the notes, wind chops, and a lot more. The audio features practice tunes for beginning, intermediate and advanced players, including two versions of some of the intermediate and advanced tunes: one at standard tempo, and one slowed down for easier learning. The audio is accessed online using the unique code inside each book and can be streamed or downloaded. The audio files include PLAYBACK+, a multi-functional audio player that allows you to slow down audio without changing pitch, set loop points, change keys, and pan left or right.

Bluegrass Harmonica: Techniques, Tips, Songs and Inside Information for the Beginner to Advanced Player

See the best price to sell, buy, or rent books by Stevens, Mike. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Stevens, Mike

See the best price to sell, buy, or rent books by Stevens, Mike. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Win Top-of-Mind Positioning

Ninety-nine show cards: A photo album (Signcraft technical series)

Classic Boulder Climbs

The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

Begonias

Begonias

The Guide to Yellowstone Waterfalls and Their Discovery

Bluegrass Harmonica

Bluegrass Harmonica: Techniques, Tips, Songs and Inside Information for the Beginner to Advanced Player