Tells the story of Max, who invents the wheel, but then must learn how to market it, choosing between four essential selling styles

SELLING THE WHEEL: Choosing the Best Way to Sell For You, Your Company, and Your Customers

Business & Money

Stevens, Howard

Cox, Jeff

Business Culture

Simon&Schuster

Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, Ceo of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully. Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, salespeople, and entrepreneurs everywhere.

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

Management & Leadership

Touchstone

David Kepler, thrust into responsibility for a national sales force, develops a new company-saving business approach, in a novel showing business readers how to apply that approach to their own sales and marketing dilemmas

Quadrant Solution: A Business Novel That Solves the Mystery of Sales Success

Amacom Books

The Quadrant Solution: A Business Novel That Solves the Mystery of Sales Success

Every organization wants to go from good to great. Yet, despite knowing where they want to go, many companies can't find their way there. They struggle to find the one thing that matters in today's competitive marketplace. Price? . . . Quality? . . . Innovative product features? While all of these certainly influence a customer's buying decision, none of them is the most influential factor. What is? It's the salesperson. Achieve Sales Excellence examines the new paradigm of business-to-business sales. Based on the results of an innovative, fourteen-year study, this book offers unmatched insight on sales performance issues and the practices sales professionals and organizations must embrace to be a world-class sales force.

Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional

Marketing & Sales

Platinum Press

Wales has less than one hundred of the two thousand miles of motorway constructed in Britain in the 20th century. However, the Principality can boast the first length of urban motorway, the first motorway tunnels, the longest rock tunnels, the first immersed tube tunnel, and major estuarial bridge crossings. Following an introductory chapter, this book describes the background, formulation, and implementation of the major roads strategy and comments on management of the built asset. The commentary in the concluding chapter reviews the past, the present, and the future. The overcoming of the engineering challenges and the successful completion of 80 miles of motorway in South Wales and 88 miles of near-motorway-standard dual carriageway in North Wales is celebrated in this book, which will appeal to all those with an interest in our civil engineering heritage.

The Motorway Achievement: Building the Network in Wales

History

Hawker, Brian

Europe

The History Press

Barcelona. 19 cm. 237 p. Encuadernación en tapa blanda de editorial ilustrada. Colección 'Autoayuda', numero coleccion(19). Traducción de Guillermo Solana Alonso. Traducción de: Selling the wheel. Venta. Novelas. Stevens, Howard. Autoayuda (Debolsillo). 19 .. Este libro es de segunda mano y tiene o puede tener marcas y señales de su anterior propietario. ISBN: 84-9759-463-0

El Hombre Que Quiso Vender La Rueda / Selling The Wheel: Choosing the Best Way to Sell for You, Your Company, Your Customers (Autoayuda / Self Help) (Spanish Edition)

Economics

Debolsillo]

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