Effective self-promotion builds reputations and credibility. It sets the best firms apart, distinguishing their clients and prospects, and guaranteeing sales. 
Successful sales result from effective successful self-promotion and the The Big Book of Self Promotion is an extraordinary resource featuring work from top designers around the globe. It offers hundreds of ideas, pages of inspiration, and loads of advice for professional graphic designers and students alike. This book provides ideas on corporate and product literature, annual reports and direct marketing, and new media, providing a wellspring of ideas for designers creating client brochures. It offers recommendations for choosing type, layout, photo treatments, and much more.

The Big Book of Self Promotion

Arts & Photography

Stephens, Suzanna MW

Graphic Design

Harper

The Big Book of Green Design explores the specific techniques and methods that graphic designers are employing worldwide to make their business a more earth-friendly one. When paying clients need a more environmentally conscious image, they turn to ad agencies and in-house designers for cost-effective solutions. The results are often surprising, innovative, and new, and The Big Book of Green Design features the best of these earth-friendly designs. Mainly focusing on printed materials, but also showcasing examples of trade show environments, repurposed designs, and the new “anti-packaging” trend, the book showcases over 450 examples of marketing and collateral materials produced using environmentally favorable methods. With a foreword by Eric Benson, an expert on sustainable procedures within graphic design, The Big Book of Green Design is very much a “see what your colleagues are doing” idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers, and other creative professionals.

The Big Book of Green Design

STEPHENS

In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories:
 Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments
 The new categories are in addition to the corporate identity categories that have made this annual a success:
 Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, &amp; Boxes, Business Cards, Stationery, Announcements, Cards &amp; Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage &amp; Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks &amp; Logos, Student Work
 Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.

American Graphic Design and Advertising 25 (AMERICAN CORPORATE IDENTITY)

Carter, David E.

The latest in the Big Book of Logos series is an indispensable tool for every logo designer, branding officer, and marketing manager working in today’s high-stakes marketplace for effective creative design.

The Big Book of Logos 5

Harper Paperbacks

See the best price to sell, buy, or rent books by Stephens, Suzanna MW. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Stephens, Suzanna MW

See the best price to sell, buy, or rent books by Stephens, Suzanna MW. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Big Book of Self Promotion

The Big Book of Green Design

American Graphic Design and Advertising 25 (AMERICAN CORPORATE IDENTITY)

The Big Book of Logos 5