<p>"Selling: Building Partnerships, 8/e" remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible - to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.</p>

Selling: Building Partnerships

Stephen Bryon Castleberry

Business & Money

McGraw-Hill/Higher Education

"Selling: Building Partnerships, 6/e", by Weitz, Castleberry, and Tanner is the first text to integrate the partnerships/relationship theme in the selling course. It presents selling theories and skills and encourages the students to practice applying them. Students will be presented with situations that occur in the field. This content will dovetail nicely into the training they receive from companies they go to work for.

Selling

Marketing & Sales

Mcgraw-Hill College

SELLING:BUILDING PARTNERSHIPS [Paperback] Castleberry/Tanner

MCG CUSTOM

Selling: Building Partnerships UCF MAR3391

McGraw=Hill

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Books by Stephen Bryon Castleberry