Gazza: The Autobiography

Stein, Mel

Biographies & Memoirs

Transworld Publishers, Ltd

CHRIS WADDLE THE AUTHORISED BIOGRAPHY

Simon Schuster Ltd

In its simplest form, a sports agent is an individual or company who represents a sportsperson. Their job is to get better contracts, better endorsements, better sponsorships, and better deals. The problem, however, is so much money flooding professional sports today, and human greed, which can lead to conflicts of interest. This is a practical, down-to-earth guide that reveals the secrets behind the art of being not just a good sports agent, but a good, honest sports agent. Topics include an analysis of what it is to be an agent; the difference between a good and bad agent; contracts and regulations; marketing, merchandising, licensing, and sponsorship deals; the art of negotiation; the role of the lawyer as agent and adviser; and keeping the clients happy.

How to Be a Sports Agent

Business & Money

Job Hunting & Careers

High Stakes

While the job of a sports agent is simple in principle—find the best contracts, endorsements, and sponsorships for clients—in practice it is a tricky and often confusing profession. This thorough volume provides essential information and invaluable hints on every aspect of the sports agent career path, with topics addressed including how to create and verify watertight legal contracts; how to draft and negotiate successful marketing, merchandising, licensing, and sponsorship deals; and how to act as both a good agent and a good personal adviser. Tips on acquiring new clients and keeping all parties happy as your clientele expands round out this indispensable resource.

How to be a Sports Agent is a practical and down to earth book that reveals the secrets behind the art of being a sports agent. It includes: Analysis of what it is to be an agent and how to ensure a watertight legal contract between the agent and his client. The regulation of agents in various sports, and how to comply. The difference between a good agent and a bad agent. Creation of playing contracts, particularly in regard to soccer, cricket and rugby and covers the most common pitfalls. Marketing, merchandising, licensing and sponsorship deals. How to negotiate them and how to draft them. The art of negotiation, and the balance between on and off pitch activities. The role of the lawyer as agent and adviser. Keeping the clients happy, getting new clients and keeping the clients happy when you have new clients.

How to Succeed As a Sports Agent

Old Castle

You are sitting down with family and friends in a supposedly smart restaurant—and the food is disgusting. What do you do when the waiter asks if everything is ok? Like the majority of the population, you probably half-smile and mumble something acquiescent. Wrong! You should always complain and always explain! A complaint without explanation is worthless. Ranting and raving is bad; controlled complaining is good. Don't just walk away, let the people who caused that feeling know why. In all cases you stand to gain a lot more than ranting, or not saying anything at all.

How to Complain: Spot the Tactics Employed by Companies Dealing with Complaints and Turn the Tables on Them

Humor & Entertainment

Humor

Southbank Publishing

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Books by Stein, Mel