<p>More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.</p>

The Logo Decoded: What Logos Can Do To You

Business & Money

Starling, Lora

Marketing & Sales

BalboaPressAU

<p>From the clothes we wear to the cars we drive, we 'design' our lives every minute of every day. Doing this consciously lets us create the life we desire. Successful brands know what they want, and they know how to get it. They design the future they want and create the process to reach it. At the heart of this process lies the logo. Without it, we would not recognise the brand, and we could not display our allegiance to it. The logo identifies and calls us to the brand dream. Our ancient ancestors used the same elements of colours and symbols to draw their visions on cave walls, and early languages were considered sacred. This time-proven tool has been honed by modern designers and is available to us all. A logo effectively holds the imprint of a business and conveniently straddles the world of our imagination and of our solid world of manifestation. Like visual ambassadors, logos deliver our dreams to the world so they might become reality. This book shows you how.</p>

Identify Yourself: The Logo for Your Life

Self-Help

BalboaPress

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Books by Starling, Lora