Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.

Marketing (MCGRAW HILL SERIES IN MARKETING)

Business & Money

Etzel, Michael J.

Walker, Bruce J.

Stanton, William J.

Management & Leadership

Mcgraw-Hill College

Fundamentals of marketing

McGraw=Hill

The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.

Fundamentals of marketing (McGraw-Hill series in marketing) [hardcover] Stanton, William J [Jan 01, 1978]

Fundamentals of marketing (McGraw-Hill series in marketing)

Fundamentals of Marketing (McGraw-Hill Mechanical Engineering)

McGraw-Hill Companies

The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.

Fundamental of Marketing College textbook

Fundamentals of Marketing (MCGRAW HILL SERIES IN MARKETING)

Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.

Marketing

Finance

See the best price to sell, buy, or rent books by Stanton, William J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Stanton, William J.

See the best price to sell, buy, or rent books by Stanton, William J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing (MCGRAW HILL SERIES IN MARKETING)

Fundamentals of marketing

Fundamentals of marketing

Fundamentals of marketing (McGraw-Hill series in marketing)

Fundamentals of Marketing (McGraw-Hill Mechanical Engineering)

Fundamentals of marketing (McGraw-Hill series in marketing)

Fundamentals of marketing (McGraw-Hill series in marketing)

Fundamentals of marketing (McGraw-Hill series in marketing)

Fundamentals of Marketing (MCGRAW HILL SERIES IN MARKETING)

Marketing