Describes the demographics, psychology, and buying habits of America's wealthy, tells how to locate the market, and suggests useful sales approaches

Marketing to the Affluent

Business & Money

STANLEY, THOMAS J.

Management & Leadership

McGraw=Hill

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including: <ul>
<li>Business owners </li>
<li>Sales professionals </li>
<li>Women </li>
<li>Asian Americans </li>
<li>Retired millionaires </li>
</ul>
Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.

Selling to the Affluent

Marketing & Sales

The bestselling author of The Millionaire Next Door reveals easy ways to build real wealth With well over two million of his books sold, and huge praise from many media outlets, Dr. Thomas J. Stanley is a recognized and highly respected authority on how the wealthy act and think. Now, in Stop Acting Rich ? and Start Living Like a Millionaire, he details how the less affluent have fallen into the elite luxury brand trap that keeps them from acquiring wealth and details how to get out of it by emulating the working rich as opposed to the super elite. <ul>
<li>Puts wealth in perspective and shows you how to live rich without spending more</li> <li>Details why we spend lavishly and how to stop this destructive cycle</li> <li>Discusses how being "rich" means more than just big houses and luxury cars</li> </ul>
A defensive strategy for tough times, Stop Acting Rich shows readers how to live a rich, happy life through accumulating more wealth and using it to achieve the type of financial freedom that will create true happiness and fulfillment.

Stop Acting Rich: ...And Start Living Like A Real Millionaire

Finance

wiley

The Millionaire Next Door

DANKO, WILLIAM D.

GALLERY BOOKS

The incredible national bestseller that is changing people's lives -- and increasing their net worth! 
 CAN YOU SPOT THE MILLIONAIRE NEXT DOOR? 
 Who are the rich in this country? What do they do? Where do they shop? What do they drive? How do they invest? Where did their ancestors come from? How did they get rich? Can I ever become one of them? 
 Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out....

Pocket

"Readers with an entrepreneurial turn of mind will devour The Millionaire Mind because it provides road maps on how millionaires found their niches."After its first publication, Dr. Thomas J. Stanley's second best-seller The Millionaire Mind spent over four months on the New York Times best-seller list, rising to position #2, and has sold over half a million copies. Here is the first paperback edition of Stanley's second groundbreaking study of America's wealthy. The Millionaire Mind targets a population of millionaires who have accumulated substantial wealth and live in ways that openly demonstrate their affluence. Exploring the ideas, beliefs, and behaviors that enabled these millionaires to build and maintain their fortunes, Dr. Stanley provides a fascinating look at who America's financial elite are and how they got there.   *What were their school days like?   *How did they respond to negative criticism?   *What are the characteristics of the millionaire's spouse?   *Is religion an important part of their lives? The author uncovers the surprising answers to these and similar questions, showing readers through concrete examples just what it is that makes the wealthy prosper when others would turn away dejected or beaten. The Millionaire Mind promises to be as transformational as Dr. Stanley's previous best-seller. This book answers universal questions with solid statistical evidence in an approachable, and anecdotal style. The number of copies sold of this soon-to-be-classic will surely be in the millions.

The Millionaire Mind

Business Culture

Andrews McMeel Publishing

"Most Americans are not free. They are chained to their paychecks............The women profiled herein will not tolerate such an existence. They are a different breed. They are free. They are cultivators of wealth and satisfied with life." Dr. Thomas J. Stanley first swept aside the mythical magic curtain of wealth with The Millionaire Next Door, revealing just who and how common the truly wealthy were in this country as well as the characteristics and habits that made them so. With Millionaire Women Next Door, he now focuses on one of the least understood but increasingly rich demographics. "Why write another book that profiles millionaires?" Stanley asks. "The vast majority of the millionaire respondents (92 percent) in The Millionaire Next Door were men............ I felt that it was indeed time for successful businesswomen of the self-made variety to be heard." And heard they are in this book that is every bit as informative and inspirational as the author's earlier works. Stanley's thoroughly researched findings and conclusions will fascinate readers everywhere. They'll definitely come away more knowledgeable and greatly inspired by women who have found the key to riches.

Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen

"Most Americans are not free. They are chained to their paychecks. . . . The women profiled herein will not tolerate such an existence. They are a different breed. They are free. They are cultivators of wealth and satisfied with life. They are in control of their own destiny."Eight years ago, Dr. Thomas J. Stanley swept aside the mythical magic curtain of wealth to reveal The Millionaire Next Door. America found out just who and how common the truly wealthy were in this country-and we learned the characteristics and habits that made them so. Now the author of the follow-up The Millionaire Mind focuses on one of the least understood but increasingly rich demographics: Millionaire Women Next Door, available in paperback for the first time. "Why write another book that profiles millionaires?" Stanley asks. "The vast majority of the millionaire respondents (92 percent) in The Millionaire Next Door were men. . . . I felt that it was indeed time for successful businesswomen of the self-made variety to be heard." Readers everywhere will be fascinated by Stanley's thoroughly researched findings and conclusions. They'll come away considerably more knowledgeable and greatly inspired by women who have found the key to riches. Millionaire Women Next Door explores the meaning of wealth and the avenues that female entrepreneurs and businesspeople have traveled. The book examines their choices, natures, working styles, and lifestyles.

Investing

Reveals that the accumulation of wealth in the United States is most often done through hard work, diligent savings, and living a frugal lifestyle.

Networking with Millionnaires

In The Millionaire Next Door, Tom Stanely identified the millionaires around you. In the Millionaire Mind, he told you how they think. Now, he tells you how to get their business. NETWORKING WITH MILLIONAIRES The affluent market segment is growing seven times faster than the household population in this country. Dollar for dollar the most productive way to penitrate the affluent market is to network with its members, their advisors, and the key members of their important affinity groups DR. STANLEY IMPARTS HIS EXTENSIVE KNOWLEDGE BY EXAMPLE: 
<ul>
<li>Learn how to attract hundreds of affluent business owners as clients and never make a sales call 
</li>
<li>Learn how top producing marketers generate business by employing eight key networking themes. 
</li>
<li>Learn how to personaly access the top business owners in your community. 
</li>
</ul>
 Networking is the essence of high performance marketing. It is professional selling at its highest form. Networking is about influencing the influential.

Networking With Millionaires: ...And Their Advisors

Job Hunting & Careers

Simon&Schuster

See the best price to sell, buy, or rent books by STANLEY, THOMAS J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by STANLEY, THOMAS J.

See the best price to sell, buy, or rent books by STANLEY, THOMAS J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing to the Affluent

Selling to the Affluent

Stop Acting Rich: ...And Start Living Like A Real Millionaire

The Millionaire Next Door

The Millionaire Next Door

The Millionaire Mind

Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen

Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen

The Millionaire Next Door

Networking With Millionaires: ...And Their Advisors