This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. The sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, and the US presidential election.

Introduction to Mass Communication: Media Literacy and Culture

Politics & Social Sciences

Stanley J. Baran

Social Sciences

McGraw-Hill Medical Publishing

Introduction to Mass Communication

McGraw-Hill Publishing Co.

Introduction to Mass Communication: Media Literacy and Culture, Updated Media Enhanced Edition

McGraw-Hill/Higher Education

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

Reference

Words, Language & Grammar

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Mcgraw-Hill (Tx)

Introduction To Mass Communication: Media Literacy And Culture

Mcgraw-Hill College

Media World Cd Rom Introduction to Mass Communication Media Literacy and Culture

McGraw=Hill

Mass Communication Theory

Dennis K. Davis

Oxford University Press Academic US

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Books by Stanley J. Baran