Take charge of your career with these do-it-yourself strategies for independent music success! Peter Spellman, the Director of the Career Development Center at Berklee, gives tips on how to: write a business plan, create press kits, use the Internet to boost your career, customize your demos for maximum exposure, get better gigs and airplay, network successfully, and create the industry buzz you need to succeed. A must-read for every aspiring musician!

The Self-Promoting Musician (Music Business)

Arts & Photography

Spellman, Peter

Music

Berklee Press

Berklee Book TradeThis hands-on guide is essential for any musician who wants to build a fan base and increase profits through the Internet. Peter Spellman, Director of the Career Development Center at Berklee College of Music, guides the self-managed musician through successful strategies to promote music online, reach new audiences, and maximize income. Readers will learn how to: create a professional website; share music downloads; sell and license music online; broadcast on Internet radio; webcast live concerts; create streaming audio; get an online record deal; and much more. Includes an invaluable listing of more than 300 music-related websites!

The Musician's Internet: Online Strategies for Success in the Music Industry (Music Business)

Berklee Press Publications

(Berklee Guide). This updated second edition will teach you how to take charge of your musical career with crucial do-it-yourself strategies. Filled with empowering resources and tips for self-managed musicians, including: * How to write a business plan, create press kits, sharpen your business chops * Using the Internet to promote your music * How to customize your demos for maximum exposure * Secrets to getting your music played on the radio * 12 things you can do to get the most out of every gig * The most comprehensive musician's resource list on the planet, updated continually online!

The Self-Promoting Musician: Strategies for Independent Music Success

Humor & Entertainment

(Berklee Guide). Take charge of your music career with crucial do-it-yourself strategies. If you are an independent musician, producer, studio owner, or label, you should own this book! Written by Peter Spellman, Director of the Career Development Center at Berklee College of Music, this guide will teach you everything you need to know to become a success in the music business. Filled with empowering tips and resources for self-managed musicians, you will learn to: create a goals-driven plan to help you fulfill your musical passions; multiply the power of every gig you play using 15 proven methods; turbo-charge your social media strategy; get radio airplay online and offline; protect your creative works; keep your career organized and growing, using the best low-cost practices; and more!

The Self-Promoting Musician: Strategies for Independent Music Success 3rd Edition

Indie Business Power helps focus the lens on today's music opportunities and provides the guidance needed for starting &amp; growing a new venture to meet these opportunities. Covers everything from self-assessment to opportunity discovery, from understanding how to smartly use business resources to expanding into global markets. In between you will explore the best business practices for writing a powerful business plan, sourcing capital, building teams, grass roots marketing, managing company operations and small business finance. In addition, a context for understanding current business changes in the music business is provided as well as a detailed analysis of six "megatrends" taking the music industry into exciting new directions.

Indie Business Power: A Step-By-Step Guide for 21st Century Music Entrepreneurs

Business & Money

Business Development & Entrepreneurship

Music Business Solutions