In the wake of September 11th, the question was raised "why is the U.S. so hated by so many in the world?" In response to this, the Bush administration set out to "change the heart and minds" of the rest world by "selling" America and its values to the rest of the world. This was to be accomplished by appointing Charlotte Beers, a former advertising executive once nicknamed "the most powerful woman in advertising," to serve as U.S. Undersecretary for Public Diplomacy. Beers spearheaded the creation of the State Department's "Shared Values" campaign, whose goal has been to counteract the anti-American sentiment in Arab countries. In this book, Nancy Snow, the author of Propaganda Inc., and the forthcoming Information War, shows that this is hardly the first time a president has employed the use of propaganda at home and abroad to promote the themes of peace and freedom. Through the examination of twelve presidents beginning with Woodrow Wilson and the journalist George Creel's attempts to mobilize mass support for the U.S. entry into WWI, Snow documents a 100 year legacy of White House propaganda efforts. She examines how new technologies have challenged and/or bolstered the efficacy these efforts.

Persuaders-in-Chief: The Presidents and Propaganda That Shaped Modern America

History

Snow, Nancy

Americas

Routledge

In the wake of September 11th, the question was raised "why is the U.S. so hated by so many in the world?" In response to this, the Bush administration set out to "change the heart and minds" of the rest world by "selling" America and its values to the rest of the world. This was to be accomplished by appointing Charlotte Beers, a former advertising executive once nicknamed "the most powerful woman in advertising," to serve as U.S. Undersecretary for Public Diplomacy. Beers spearheaded the creation of the State Department's "Shared Values" campaign, whose goal has been to counteract the anti-American sentiment in Arab countries. In this book, Nancy Snow, the author of Propaganda Inc., and the forthcoming Information War, shows that this is hardly the first time a president has employed the use of propaganda at home and abroad to promote the themes of peace and freedom. Through the examination of twelve presidents beginning with Woodrow Wilson and the journalist George Creel's attempts to mobilize mass support for the U.S. entry into WWI, Snow documents a 100 year legacy of White House propaganda efforts. She examines how new technologies have challenged and/or bolstered the efficacy these efforts.

Propaganda & Persuasion

Politics & Social Sciences

Jowett, Garth S.

O'Donnell, Victoria

Social Sciences

Sage Publications, Inc.

Routledge Handbook of Public Diplomacy

The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

Cull, Nicholas J.

Reference

Japan is seen as a leader in soft power, the ability to attract and persuade rather than coerce, but is this the result of government initiatives? In Japan’s Information War, public diplomacy and propaganda specialist Nancy Snow takes an inside look at brand Japan’s inner workings. The result of two years of intensive research as an Abe Fellow, Snow makes a critical analysis of Japan’s global diplomacy and gives insights on how Japan could improve its nation branding strategy.

Japan's Information War

Politics & Government

CreateSpace Independent Publishing Platform

An eye-opening overview of American cultural policy fully updated through the end of the Bush presidency, Propaganda, Inc. reveals how the United States Information Agency became a bureaucracy deeply distrustful of dissent, and one-way in its promotion of American corporate interests overseas. Nancy Snow spent two years inside the Agency, and here provides an insider's account of its crooked relationship to corporate interests and war—a must-read for those concerned with American propaganda and the war on terror.

Propaganda, Inc.: Selling America's Culture to the World (Open Media Series)

Seven Stories Press

In Information War, former United States Information Agency employee Nancy Snow describes how U.S. propaganda efforts and covert operations are expanding more rapidly today than at any other time in U.S. history, as the Bush administration attempts to increase U.S. dominance by curbing dissent and controlling opinion. Snow lays out the propaganda techniques that the government uses to control dissent in the twenty-first century, spotlights the key players and their spinmeistering abilities in the information war, and describes memorable "leaks" in the Administration’s efforts to conduct stealth propaganda programs and control information at home. Ultimately she shows that dissent and true democracy are the early casualties of these policies.

Information War: American Propaganda, Free Speech, and Opinion Control Since 9/11

Propaganda, Inc.: Selling America's Culture to the World

A former employee of the U.S. Information Agency reveals that the agency responsible for America's overseas information and culture programs is selling U.S. cultural policy to the highest bidder. Snow argues that the agency, which is without a domestic constituency, should be abolished.

Parenti, Michael

Schiller, Herbert

Open Media

See the best price to sell, buy, or rent books by Snow, Nancy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Snow, Nancy

See the best price to sell, buy, or rent books by Snow, Nancy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Persuaders-in-Chief: The Presidents and Propaganda That Shaped Modern America

Persuaders-in-Chief: The Presidents and Propaganda That Shaped Modern America

Propaganda & Persuasion

Routledge Handbook of Public Diplomacy

Routledge Handbook of Public Diplomacy

Japan's Information War

Propaganda, Inc.: Selling America's Culture to the World (Open Media Series)

Information War: American Propaganda, Free Speech, and Opinion Control Since 9/11

Propaganda, Inc.: Selling America's Culture to the World

Propaganda, Inc.: Selling America's Culture to the World