Designed to help you simplify the process of attaching a dollar amount to intangible assets?be it for licensing, mergers and acquisitions, loan collateral, or investment purposes?this supplement provides you with the practical tools for evaluating the investment aspects of licensing and joint venture decisions. Analytical models are included to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements.

Intellectual Property, 2008 Cumulative Supplement: Exploitation, and Infringement Damages

Business & Money

Smith, Gordon V.

Parr, Russell L.

Business Development & Entrepreneurship

wiley

Companies are increasingly looking to their intellectual property as a profit center. This book is designed to simplify the process of attaching a dollar amount to intangible assets be it for licensing, mergers and acquisitions, loan collateral, or investment purposes. The 2009 Cumulative Supplements provides practical tools for evaluating the investment aspects of licensing and joint venture decisions. Also, it discusses the legal, tax, and accounting practices and procedures related to such arrangements. Accountants, business appraisers and executives, valuation/trademark specialists, and licensing executives will benefit from this book.

Intellectual Property: Valuation, Exploitation and Infringement Damages 2009 Cumulative Supplement

John Wiley&Sons, Inc.

Designed to simplify the process of attaching a dollar amount to intangible assets, Intellectual Property Valuation, Exploitation and Infringement Damages 2011 Cumulative Supplement provides practical tools for evaluating the investment aspects of licensing and joint venture decisions. It discusses the legal, tax, and accounting practices and procedures related to such arrangements and examines the business economics of strategies involving intellectual property licensing and joint ventures. Licensing professionals are provided analytical models to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements.

Intellectual Property: Valuation, Exploitation and Infringement Damages 2011 Cumulative Supplement (Valuation of Intellectual Property and Intangible Assets Cumulative Supplement)

Answers important financial questions about company compensation for contributions of technology or trademarks to a licensing or joint venture arrangement. Provides practical tools for evaluating the investment aspects of licensing and joint venture decisions; shows how to derive royalty rates for licensing agreements and profit- and equity ownership-splits for joint ventures; and presents examples of exploitation strategies used by major corporations. Also includes easy-to-use checklists, charts and graphs that assist readers in assessing licensing and joint venture arrangements. Annual supplements will keep subscribers apprised of legal, tax and accounting practices and legislation impacting the licensing and joint venturing of intellectual property and other intangible assets.

Intellectual Property, 1995 Cumulative Supplement: Licensing and Joint Venture Profit Strategies

Management & Leadership

Describes major aspects of intellectual property such as types and definition along with examples of its exploitation, techniques for determining remaining economic life and a review of current legal events affecting intellectual property. This edition contains updated information on trends in court decisions that make patents and trademarks more valuable than ever before, royalty rate decision factors, even more detailed authentic examples, scores of illustrative charts and graphs and easy-to-use checklists. Supplemented annually.

Valuation of Intellectual Property and Intangible Assets, 1995 Supplement

Intellectual Property

Intellectual Property, 1996 Cumulative Supplement: Licensing and Joint Venture Profit Strategies

Business

Valuation of Intellectual Property and Intangible Assets, 1996 Cumulative Supplement

Economics

Trademarks are among the most intangible of assets, yet they can have enormous value for an enterprise. The pink color of Owens-Corning insulation, McDonald's golden arches, the unique shape of the classic Coke bottle, these words, symbols, and colors embody the goodwill of the companies and institutions they represent. Potent cultural icons, trademarks are associated with quality, security, and even a sense of belonging in the minds of consumers. But how, exactly, do you determine the value of your trademark? How do you know if you are getting the best return on investment from your trademark? And what are the potential advantages and disadvantages of licensing your trademark, or even selling it outright?  The first guide devoted exclusively to an increasingly important area of intellectual property, Trademark Valuation provides answers to these and all your questions about how to value your trademark and to develop strategies for exploiting its full potential.  Gordon V. Smith, a consultant with more than three decades of experience advising clients on the value of their intellectual property, dispels common myths and misconceptions about trademarks and replaces them with logical, down-to-earth, practical guidance. Employing his unique talent for translating complex legal and financial concepts into plain English, he acquaints you with all the key legal and financial concepts, terms, principles, and practices, and guides you step-by-step through the entire valuation process. And, perhaps most importantly, he shows you how to use the information derived from your valuation to develop surefire strategies for getting the most out of your trademark.  With the help of dozens of case studies, Smith places the subject of trademark management in a contemporary, real-world context. He examines the role of crucial factors such as trademark longevity and offers guidelines for analyzing current and future market trends. He explores the implications of the emerging world marketplace. And he considers various worst-case scenarios, including infringement and piracy, bankruptcy, acts of consumer terrorism, and other potential crises that can have a disastrous effect on the value of a trademark.  Trademark Valuation is required reading for valuation experts, trademark specialists, and licensing executives, as well as the accountants and attorneys who work with them. It is also a valuable reference for advertising executives, business appraisers, and institutional investors.  "They can be nostalgic reminders of times past, examples of outstanding graphic design, or the symbols of powerful institutions that influence our lives. As pleasant as it might be to contemplate their nostalgic or artistic aspects . . . trademarks are business assets and must be viewed primarily in the context of commercial enterprise. Their task is to contribute to the profitability of the parent enterprise. Commerce is driven by return-on-investment principles, and trademarks are not exempted from that requirement. Even trademarks that are associated with nonprofit, governmental, or institutional organizations are used for a purpose and promoted with an objective in mind. They must be judged by how well they meet those objectives." - Gordon V. Smith  Written by an expert with thirty-five years of experience in the field, this is the first and only guide devoted exclusively to this vital area of intellectual property. Trademark Valuation includes: * Methods to determine the real value of your trademark and exploit its full potential * Dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations * Complex legal and financial concepts, terms, principles, and practices translated into plain English * Discussions of GATT, NAFTA, emerging markets, piracy, and other international trademark considerations * An appendix with valuable benchmarking information on the roles trademarks play in the financial life of many diverse industries

Trademark Valuation

<p>Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent. (This book is supplemented annually.)</p>

Intellectual Property: Licensing and Joint Venture Profit Strategies (Intellectual Property Series)

The 2003 Cumulative Supplement (0-471-25013-9) includes:  A new chapter on patent statistics  The supplement updates the core volume, Smith/Intellectual Property: Licensing and Joint Venture Profit Strategies, Second Edition (ISBN 0-471-19435-2).

Intellectual Property: Licensing and Joint Venture Profit Strategies 2003 Cumulative Supplement (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)

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