Silicon Valley has been birthing renegade technology companies for the better part of a century, a storied lineage that traces from Stanford’s Fred Terman to the Varian brothers’ Klystron amplifier, from the hallowed garage of Bill Hewlett and Dave Packard to the bold “traitorous eight” who fled Shockley Labs to form Fairchild Semiconductor. These companies, to be sure, broke new science and engineering ground—yet their most lasting legacy may well be their pioneering approach to business itself. They blazed a path that led to Intel, Apple, Oracle, Genentech, Gilead, Sun, Adobe, Cisco, Yahoo, eBay, Google, Salesforce, Facebook, Twitter, and many, many others. What causes a fledgling company to break through and prosper? At the highest level, the blueprint is always the same: An upstart team with outsized ambition somehow possesses an uncanny ability to surpass customer expectations, upend whole industries, and topple incumbents. But how do they do it? If only we could observe the behaviors of such a company from the inside. If only we were granted a first-person perspective at a present-day Silicon Valley startup-cum-blockbuster. What might we learn? This document—the story of Data Domain’s rise from zero to one billion dollars in revenue—is your invitation to find out. For anyone curious about the process of new business formation, Tape Sucks offers a provocative, ripped-from-the-headlines case study. How does a new company bootstrap itself? What role does venture capital play? Why do customers and new recruits take a chance on a risky new player? Frank Slootman, who lived and breathed the Data Domain story for six years, offers up his clear-eyed, “first-person shooter” version of events. You’re with him on the inside as he and his team navigate the tricky waters of launching a high-technology business. You’ll feel—deep in your gut—the looming threat of outside combatants and the array of challenges that make mere survival an accomplishment. You’ll catch a glimpse of an adrenalin-fueled place where victories are visceral, communication wide open, and esprit de corps palpable. The upshot is that the principles of the early entrepreneurs of Silicon Valley are alive and well. Their straightforward ideas include employee-ownership, tolerance for failure, unfettered meritocracy, faith in the power of technology breakthroughs, a preference for handshakes and trust over contracts and lawsuits, pragmatism, egalitarianism, and a belief in the primacy of growth and reinvestment over dividends and outbound profits. Tape Sucks is an honest, informed perspective on technology wave riding. It allows you to observe a high-growth business at close range and get an unvarnished picture of how things really work.

TAPE SUCKS: Inside Data Domain, A Silicon Valley Growth Story

Business & Money

Slootman, Frank

Business Development & Entrepreneurship

Together Editing

Product Description 
The secret to leading growth is your mindset 
Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading ServiceNow and Data Domain to exponential growth and the public market before that. In Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity, he shares his leadership approach for the first time. 
Amp It Up delivers an authoritative look at what it takes to transform an organization for maximum growth and scale. Slootman shows that most leaders have significant room to improve their organization's performance without making expensive changes to their talent, structure, or fundamental business model—and they don’t need to bring in an army of consultants to do it. What they do need is to align people around what matters and execute with urgency and intensity every day. 
Leading for unprecedented growth means declaring war on mediocrity, breaking the status quo, and making conflicted choices daily, all with a relentless focus on the mission. Amp It Up provides the first principles to guide that change, and the tactical advice for organizing a company around them. 
Perfect for executives, entrepreneurs, founders, managers, and leaders of all kinds, Amp It Up is a must-read resource for anyone who seeks to unleash the growth potential of a company and scale it to heights they never thought possible. 
 Review 
"In my 30+ year experience as a venture investor I have never seen anyone rival Frank’s operating know-how. With Frank, it all starts and ends with hardcore and focused execution. 'Get comfortable with being uncomfortable', 'hope is not a strategy', and 'the best way to build a brand is to get more customers' are some of the mantras by which Frank has taught us to live. There is no doubt that he has made many of us better board members, as we assist other CEOs along their journeys." —Doug Leone, Partner, Sequoia Capital 
"Frank Slootman is one of the best performing CEOs there is. This book is essential reading for every leader who aspires to motivate teams, inspire excellence, and deliver beyond expectations.” —Bill McDermott, President and CEO, ServiceNow 
"Amp It Up is a terrific read for leaders and future leaders, whether they are at a start-up, an SMB, or a big company. As a CEO, Frank exudes total clarity on what to do, and equally as important what not to do...so if you are looking for a must-read about leadership, being focused on your mission, and executing at the highest levels, this is the book!" —Joe Tucci, former Chairman and CEO, EMC 
"Over the past 15 years, I’ve had a front-row seat to watch Frank Slootman’s operational excellence on display at Data Domain, ServiceNow, and Snowflake. What makes Frank the best technology CEO on the planet: he sets and then beats unreasonably high expectations; he is a high-integrity people leader; he makes the strategy clear to all; and he is a fearless leader willing to do whatever it takes to win. Amp It Up is a must-read book for anyone looking to take their team and organization to the next level." —Mike Speiser, Managing Director, Sutter Hill Ventures 
“Frank worked for me as Data Domain became EMC and – wow! – what an incredible leader. He built an intensity around clear business priorities and the customer value proposition and drove it through the organization daily. Amp It Up tells that story and how it can be recreated in other organizations.”—Pat Gelsinger, CEO, Intel 
“Frank Slootman brings his experience of delivering success into plain sight for all of us to learn and be inspired by: simplify the value proposition, focus on the customer, take away distraction and confusion, relentlessly drive execution with excellence, faster... Amp It Up is a recipe we can all apply.” —Frans van Houten, CEO of Royal Philips\nFrom the Inside Flap 
Snowflake Inc. CEO Frank Sloot

Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

Management & Leadership

wiley

THE AMP IT UP FIELDBOOK HYPER SCALE YOUR ORGANIZATION WITH PRACTICAL PROMPTS AND EXERCISES Snowflake CEO Frank Slootman, one of Silicon Valley's most respected figures in tech leadership, has penned the Amp It Up Fieldbook to help leaders grow any organization by challenging the status quo every day, getting used to making conflicted trade-offs, avoiding incrementalism, refocusing resources to the only places where they count, and being uncompromisingly objective. Building on Slootman's wildly successful book, Amp It Up, this fieldbook helps readers easily apply his conceptual first principles, mindsets, and tactical advice to their own organizations and careers. Readers will learn about: <ul> <li>How to align people around first principles that guide change and execute with urgency and intensity every day</li> <li>Maximizing growth and scale without making expensive changes to talent, structure, or fundamental business models</li> <li>The three essential characteristics of great mission statements, and why Slootman chose Snowflake's current mission statement, broken down word-by-word</li> <li>How to identify personal blind spots that keep us from achieving our best</li> </ul> With firsthand insight gleaned from Slootman's personal experience over three decades of building hyper-growth companies, the Amp It Up Fieldbook earns a well-deserved spot on the bookshelves of leaders, managers, and entrepreneurs looking to take their organizations and careers to the next level.

The Amp It Up Fieldbook: A Guide for Leaders, Teams, and Facilitators

Rise of the Data Cloud

Hamm, Steve

AuthorHouse

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